PR Influences News: Back Issues by Article Topic

Media & Media Relations

Media coverage: forget about the quantity - measure the quality
Aspects of media coverage and measurement that should be understood. Share of voice is akin to measuring perceptions, favourability, media releases

Studies show media use of PR
Nearly 50 percent of 1163 articles in the Sydney Morning Herald, The Age and The Courier Mail, whose origins could be identified, came from PR sources.

What makes the news? ABA survey reveals all
For marketing and PR practitioners interested in the media. A recent report by ABA is useful reading.

If you think the media is there to do you a favour, think again
There’s always a healthy tension between the media and PR people (many of whom are ex media).

Editor confirms PR opportunities increasing
The average media consumer has absolutely no inkling to the extent to which stories they see, read or hear have been either instigated by PR people.

Off the record: do you really know what it means?
By Fraser P. Seitel, communications consultant, author and teacher.

The death of hyperbole?
A group of journalists in the US have banded together to fight the growth in ‘buzzwords’.

Media myths: we examine 10 common myths about media and how to work with them
Media relations is an integral part of any public relations campaign. We spend time thinking of ways of communicating with journalists.

Australian organisations failing to utilise websites as a media tool: we rate the sites of 10 major corporates
Failure to utilise websites as a media tool. We rate the sites of 10 major corporates.

Advertorials: why you should consider them. And how to make them work even better!
Once the domain of advertising agencies their development and execution lies in the hands of PR consultants.

Biotech experience reinforces the importance of public opinion
The importance for a company to maintain a strong “share of voice” comes from a recent US study into biotechnological, or genetically modified, foods.

Media interviews - the top 5 tips
Crucial to a successful interview is buying time to properly prepare for it. Here are a few helpful tips.

Tips on writing media releases
Journalists receive hundreds of media releases a day. Why will they choose to read, let alone use, yours?

Keeping your product launch on the media timeline
Media exposure for a new product requires planning of what each of the various media need and when they need it.

10 ways NOT to handle your media relations
Don’t: Use the global media release from the US without changing a word; Send your release to as many media as possible in the hope of getting a strike.

What’s in your Marcom and Corporate media toolkit?
Here’s a rundown & discussion of the main items that should be in a regular Media Toolkit. Media List, Press Releases, Media Alert, Web Sites.

Questions to ask a reporter
How you handle a reporter who contacts you for a story can have a major impact on the outcome.

Media Training: delivers many benefits
Some tips about media training: Preparing for media training. The Brief. Participant outcomes from media training.

Newsrooms… most companies have them, but who’s driving them?
USA survey indicated that web sites were an essential source of information for journalists. 54% of media surveyed ranked web sites as their “most trusted source”.

Media - what to do when the facts are wrong
The reasons for media getting the facts wrong are varied: Most media are working in pressured environments & are having to write more stories.

Making B2B Media Work
Most companies never realise the full potential of their marketing communications, partly because they simply do not have to time to take advantage of all opportunities.

Boiler plates - a good idea out of control
Try and limit it to between 30 and 50 words. Keep focused - it’s about who you are, what you do and where you do it.

Media Kits, a top priority that often gets left to the last minute
What should be inside the media kit folder: The media release. Management and influencer bios. Photos and graphics. The Online Media Kit

Media interviewing - four principles to understand
Here are four key principles you need to understand if you plan to be interviewed by media. How you deliver messages to the media.

Media - how equipped are you to handle this important area?
Media training courses. Media material. Messaging. Monitoring. Media planning. Realtionships. Spokesperson.

Pitching Media - An Overview
6 tips including: When do you pitch to media; key things before pitching; how can a pitch be made; common mistakes made in pitching.

Top Ten Tips for Tech Media Success
Article discusses: Link to an issue; Develop a core pitch; Tailor the pitch; Tailor your distribution; When to follow up.

Introducing Blogs
What are the implications of blogging on PR & marketing communications? Can you use blogs as part of an integrated communication strategy?

Australians believe media is biased
Two Morgan Polls reveal that the majority (66%) of Australians believe that newspapers do not accurately and fairly report the news.

Blogs: check out the latest corporate attempts
Some of the points made for companies using blogs are: Blogs are a highly effective way for boards to keep shareholders informed.

Thought Leadership - more than just a catchy phrase for PR professionals
Most of us who are involved in the strategic end of PR will have heard of Thought Leadership and included it under corporate communication activities.

25 commandments of media relations to memorise and live by
Do not lie to, or in mislead, the news media. Do not say, or write, anything to a reporter you would not want to see in print.

Media: 10 tips to increase coverage in industry articles
Topics: New perspectives on topical issues; Be available to media; Approved messaging ready to go.

Media Relations: Rate how equipped and proactive you are
11 Media Relations Capability Questions: How up-to-date is your media information database? What depth of knowledge do you have regarding your target media?

New Media: Importance of blogs for marketers and communicators
Topics: Not all blogs and bloggers are equal; Blogging follows the classic marketing life cycle; The media see blogs as a threat - so they are embracing them

Media and PR: Online Newsrooms - ten tips on how PR should present the company to the media
Survey - What journalists want: Access PR contacts, research archives, information on brands, press releases.

Media Training: Messaging a key PR benefit for senior management
If you’re contemplating some media training, then such a course is the opportunity to do a lot more than developing interview techniques

Media Relations: What type of spokesperson works best?
Media often judge an organisation on the demeanour and personality of the spokesperson. So choosing who speaks on behalf of your organisation is critical to PR Strategy

PR & Media: Options for distributing media materials
Options for distributing materials to media include internal, media service or PR agency, which should you choose?

Media and PR: 10 common gripes that PR people face
Have you ever had a gripe about your media-related PR from management?  We discuss the most common gripes and how to respond to them.

New Media: Staying visible in the Internet Age
Find out more about Search Engine Optimisation (SEO) & Internet marketing. Read our recent article on SEO & online public relations techniques.

Media: Pitching - Approach with caution
Before you pick up that phone read our article on how to pitch right for the long term.

Opinion: While the media moguls rearrange their empires, consider this….
Federal Government's media reforms, let's not forget that there are still viewers out there making their own minds up.