PR Influences News: Back Issues by Article Topic PR Opinion and Comment Advertising only approach for kids' obesity campaign Is the recent release of a “Eat Well, Play Well, Live Well” advertising campaign aimed at children and their parents a serious attempt to attack the obesity issue? Asian Tsunami and Earthquake tests CSR approaches When we ran an article on Corporate Social Responsibility in our last issue little did we think that within weeks Australian business would face its biggest test on CSR.  Australian Government back flips to a single branding strategy The Australian Federal Government is reportedly about to embark on what could well be the largest single re-branding exercise in this country. Credit to Telstra for its handling of a marketing crisis Credit to Telstra for its handling of a marketing crisis Crisis and Issues Management - three recent examples show its impact on perception and reputation MasterFoods gave a lesson on how to turn a crisis into a major publicity and brand building opportunity. Dick Smith gives multinationals a wake up call Dick Smith - has had a field day in publicity terms (as well as inflicting some significant market share damage along the way). Food industry off to a mixed start in its fight against obesity All credit to what some companies are doing. The efforts won’t get the recognition they deserve if they don’t think more strategically about communications. Issues test fortitude Three examples of issues management. How does an issue develop? Is it based on fact? Should a response be made?  Letter from the Editor: Merry Christmas At the corporate level, the issue of corporate social responsibility; erosion of trust; the old and the new in the media Losing one brand is bad enough. Taking another one with you is just careless What contributed to the debacle that has seen one Australian heritage brand - Ansett - forced out of business. OPINION: An uneasy alliance - media, PR, companies A vitriolic attack on PR in the Australian Financial Review in early November ruffled quite a few PR feathers. Opinion: Current events show good & bad PR The Cole Inquiry uses clever media tricks to put both the AWB and Government on the back foot. Opinion: P&O brand undermined by extensive adverse media coverage Today’s media environment has the potential to impact dramatically on a product category or brand. . Opinion: PR - a key ingredient as the Complementary Medicines Recall issue unfolds See evidence of PR working in commerce watch the complementary medicines industry and the parties involved in the TGA/Pan Pharmaceuticals recall Opinion: While the media moguls rearrange their empires, consider this Federal Government's media reforms, let's not forget that there are still viewers out there making their own minds up. PR likely to join auditors in facing corporate fallout Communicating company rather than personal attributes. Helping organisations win back trust. The media skill of the PR Manager or consultant PR takes the rap in James Hardie case but more needs to be known Before PR is found to have been guilty, questions need to be asked on two levels: Strategic - Was PR a key input in the original decision to split the company? Pressure applied to public companies likely to impact on others The questions most enterprises should be asking are: Are we effectively managing our corporate reputation and perceptions of us? Pressure on CEOs and Directors to meet public expectations Is the PR role senior enough in the corporate structure to have real influence at the CEO/board level? Retailer becomes brand info source with (almost) a great idea Anyone’s allowed to have a good idea.  But without investigating its potential with others in your organisation, it will remain just that a good idea. Three Examples in 2003 show how Crucial PR is to Corporate Success Evidence of the increasing role that PR has in how modern organisations are perceived was highlighted by three Australian examples. Word-of-Mouth marketing puts onus on users Marketers are using all sorts of ploys to cut through the ‘clutter’ to reach consumers.

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