PR Influences News: Back Issues by Article Topic Public Relations Programs & Campaigns Product attributes - the key to the whole campaign All brand or product managers know their product attributes. It's the list you give your advertising agency to work from when creating your television commercials or print advertisements. Advertorials: why you should consider them. And how to make them work even better! Once the domain of advertising agencies their development and execution lies in the hands of PR consultants.   Local vs international campaigns While advertising may be able to get away with importing its ads some of the time, when it comes to PR, the campaign has to be local. Here's why   Organising an event - some do’s and don’ts Holding a seminar, cocktail party, launch, or any other event, can be a highly effective way of communicating with customers, building relationships with the media, and raising your organisation’s profile

Public Relations Programs & Campaigns. Articles, surveys, tips research