PR Influences News: Back Issues by Article Topic Public Relations Tips & Hints A guide to VNRs What is a Video News Release (VNR)? When is a VNR the best way to get your message to the media? Media interviews - the top 5 tips Crucial to a successful interview is buying time to properly prepare for it. Here are a few helpful tips. Tips on writing media releases Journalists receive hundreds of media releases a day. Why will they choose to read, let alone use, yours? Is your web site communicating what you want? What makes a website good? How do people use websites? How do people read online? What to avoid Five ways to make communication more effective in your organisation If you're looking at what you want to achieve in communications for your organisation, then here’s a list of priority topics to consider. Industrial and B2B marketing: now’s the time to fine-tune the tactics for FY03 What likely events do you have to leverage? Do you have any VIPs visiting? Are company structural changes or developments likely? Keeping your product launch on the media timeline Media exposure for a new product requires planning of what each of the various media need and when they need it. 10 ways NOT to handle your media relations Don’t: Use the global media release from the US without changing a word; Send your release to as many media as possible in the hope of getting a ‘strike’. Selling PR internally - top 5 tips Despite the growing recognition of the value of PR in recent years, it can sometimes still seem as though you need to justify your role within the company. What’s in your Marcom and Corporate media toolkit? Here’s a rundown & discussion of the main items that should be in a regular Media Toolkit. Media List, Press Releases, Media Alert, Web Sites, Press Kits, E-mail Pitches Better B2B releases - 10 top tips Different people read the same trade publication for different reasons and it’s important to recognise this before starting any release. To speak or not to speak? There's a raft of companies running conferences and seminars which provide speaking opportunities. Organising an event - some do’s and don’ts Holding a seminar, launch, or any other event, can be a highly effective way of communicating with customers and building relationships with the media Sick of industry buzzwords? Help is here - new jargon busting software Help is here - new jargon-busting software. It’s interesting comparing Deloitte’s top ten ‘bull’ words with those of the Buzzkiller site. Communication Technology Terms - RSS, Blogs, Podcasts & more Glossary for marketers: Blog; Bulletin board / message board / forum; Feeds / RSS feeds; Podcast; RSS; Web conference; Webcast Managing PR: Tips for getting communications and yourself to the boardroom table Benefits: Protection of the brand; Increased awareness of stakeholder positions; Ensuring a match between communication & business strategies. First time user of Agency PR? Read on Just embarking on a relationship with a public relations agency? Read on to find out how to maximise your partnership and minimise disappointments. 10 Tips for Media Conference Success Are you running a media conference in the near future? Read our top 10 tips to ensure it runs smoothly on the day.

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