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Business / B2B PR
Client / Agency Management
Consumer / B2C PR
Corporate PR
Corporate Social Responsibility
Corporate / exec reputation
Crisis & Issues
Internal management of PR
Measurement, Research & Monitoring
Media relations
Reports / research / studies
Social media / Online & search

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PR Influences News: Back Issues by Article Topic

SEO PR & New Media Articles

The Web is a media channel where marketers can get 'editorial' coverage
How many marketers and PR managers are using the fourth major media - the web - to reach key audiences? In this article we look at the latest Australian Internet user habits.

New Media:From Monologue to Dialogue: What’s all the fuss about Web 2.0?
We examine the origin of the term Web 2.0 and the implications for the pr and marketing industry. 

Blogs: check out the latest corporate attempts
Blogs are a highly effective way for boards to keep shareholders informed; the board has a virtual online meeting with shareholders; gives directors guaranteed unfiltered access to shareholders, an

Book Review: Naked Conversations - How blogs are changing the way businesses talk with customers
Interested in blogging and the impact it has had on business sector? this book is definitely worth a look.

Communication Technology Terms - RSS, Blogs, Podcasts & more
Glossary for marketers: Blog; Bulletin board / message board / forum; Feeds / RSS feeds; K-log; Podcast; RSS; RSS aggregator / reader; Thread; Web conference; Webcast; Wiki

Introducing Blogs
What are the implications of blogging on PR & marketing communications? Can you use blogs as part of an integrated communication strategy? Who is writing blogs?

Is your web site communicating what you want?
What makes a website good? How do people use websites? How do people read online? What to avoid

New Media: Are you blogging yet?
Get your blog out of the fog. We give you the tips to get you started. So get blogging today.

New Media: Importance of blogs for marketers and communicators
Topics: Not all blogs and bloggers are equal; Blogging follows the classic marketing life cycle; Blogs are often seen as more credible sources of information; The media see blogs as a threat - so they are embracing them

New Media: Staying visible in the Internet Age
Find out more about Search Engine Optimisation (SEO) & Internet marketing. Read our recent article on SEO & online public relations techniques.

PR & the Web: New strategies achieve higher rankings on search engines
Ensuring your web site ranks high on the search engine listings needs online marketing. Also called search engine optimisation or SEO

About 'PR Influences'
'PR Influences' is a free Australian-domiciled information resource which contains a decade of archived articles, insights and tips relating to most aspects of external communication or public relations. These are complemented by fresh articles which are published regularly.

'PR Influences' is researched, written and published by Grant Common, a 30 year PR veteran who consults to PR Managers on PR departmental effectiveness and PR agency relations and selection.

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For those with a specific interest in staying abreast of current news, trends and commentary around the issues and challenges facing PR Manager.s including PR departmental effectiveness, and managing and selecting PR agencies, visit Grant's blog.


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