PR Influences News: Back Issues by Article Topic
SEO PR & New Media Articles
The Web is a media channel where marketers can get 'editorial' coverage How many marketers and PR managers are using the fourth major media - the web - to reach key audiences? In this article we look at the latest Australian Internet user habits.
New Media:From Monologue to Dialogue: What’s all the fuss about Web 2.0? We examine the origin of the term Web 2.0 and the implications for the pr and marketing industry.
Blogs: check out the latest corporate attempts Blogs are a highly effective way for boards to keep shareholders informed; the board has a virtual online meeting with shareholders; gives directors guaranteed unfiltered access to shareholders, an
Book Review: Naked Conversations - How blogs are changing the way businesses talk with customers Interested in blogging and the impact it has had on business sector? this book is definitely worth a look.
Communication Technology Terms - RSS, Blogs, Podcasts & more Glossary for marketers: Blog; Bulletin board / message board / forum; Feeds / RSS feeds; K-log; Podcast; RSS; RSS aggregator / reader; Thread; Web conference; Webcast; Wiki
Introducing Blogs What are the implications of blogging on PR & marketing communications? Can you use blogs as part of an integrated communication strategy? Who is writing blogs?
Is your web site communicating what you want? What makes a website good? How do people use websites? How do people read online? What to avoid
New Media: Are you blogging yet? Get your blog out of the fog. We give you the tips to get you started. So get blogging today.
New Media: Importance of blogs for marketers and communicators Topics: Not all blogs and bloggers are equal; Blogging follows the classic marketing life cycle; Blogs are often seen as more credible sources of information; The media see blogs as a threat - so they are embracing them
New Media: Staying visible in the Internet Age Find out more about Search Engine Optimisation (SEO) & Internet marketing. Read our recent article on SEO & online public relations techniques.
PR & the Web: New strategies achieve higher rankings on search engines Ensuring your web site ranks high on the search engine listings needs online marketing. Also called search engine optimisation or SEO |