PR Influences News: Back Issues by Article Topic SEO PR & New Media Articles The Web is a media channel where marketers can get 'editorial' coverage How many marketers and PR managers are using the fourth major media - the web - to reach key audiences? In this article we look at the latest Australian Internet user habits. New Media:From Monologue to Dialogue: What’s all the fuss about Web 2.0? We examine the origin of the term Web 2.0 and the implications for the pr and marketing industry.  Blogs: check out the latest corporate attempts Blogs are a highly effective way for boards to keep shareholders informed; the board has a virtual online meeting with shareholders; gives directors guaranteed unfiltered access to shareholders, an Book Review: Naked Conversations - How blogs are changing the way businesses talk with customers Interested in blogging and the impact it has had on business sector? this book is definitely worth a look. Communication Technology Terms - RSS, Blogs, Podcasts & more Glossary for marketers: Blog; Bulletin board / message board / forum; Feeds / RSS feeds; K-log; Podcast; RSS; RSS aggregator / reader; Thread; Web conference; Webcast; Wiki Introducing Blogs What are the implications of blogging on PR & marketing communications? Can you use blogs as part of an integrated communication strategy? Who is writing blogs? Is your web site communicating what you want? What makes a website good? How do people use websites? How do people read online? What to avoid New Media: Are you blogging yet? Get your blog out of the fog. We give you the tips to get you started. So get blogging today. New Media: Importance of blogs for marketers and communicators Topics: Not all blogs and bloggers are equal; Blogging follows the classic marketing life cycle; Blogs are often seen as more credible sources of information; The media see blogs as a threat - so they are embracing them New Media: Staying visible in the Internet Age Find out more about Search Engine Optimisation (SEO) & Internet marketing. Read our recent article on SEO & online public relations techniques. PR & the Web: New strategies achieve higher rankings on search engines Ensuring your web site ranks high on the search engine listings needs online marketing. Also called search engine optimisation or SEO

SEO PR & New Media. Australian articles, surveys, tips & research, online pr, online public relations