Book Review: PR News’ Guide to Best Practices in Corporate Social Responsibility  From the publishers of PR News comes a guidebook that you have been waiting for - an insider’s guide to PR’s role in Corporate Social Responsibility. The book is a hands-on tool covering a variety of CSR topics including how to execute and maintain a CSR program, and how to improve upon existing CSR initiatives. The Guide to Best Practices in Corporate Social Responsibility is designed for communication professionals who understand the importance of a well executed CSR program. This guidebook includes lessons learned, communication blueprints and guides, case studies and viewpoints from CSR experts.  The PR News' CSR Guidebook covers the following: ·    CSR: The Nuts & Bolts ·    Developments & Trends in CSR Communications ·    Developing an Integrated CSR Strategy ·    Proving CSR’s Worth to Senior Management ·    CSR & The Media ·    CSR & Other Stakeholders ·    CSR During Crises ·    CSR Reports ·    Case Studies ·    Measuring Your CSR Programs ·    CSR Resources for the PR pro Order online: http://www.prnewsonline.com/prpress/csrguidebook.html Interested in PRNEWS CSR winners of 2006? http://www.prnewsonline.com/Assets/File/CSRawardspressrelease2006.pdf

PR Influences: Book Review: PR News’ Guide to Best Practices in Corporate Social Responsibility 2006 Edition csr public relations