Top >> Book_Reviews BOOK REVIEW Brand Child: Remarkable insights into the minds of today's global kids and their relationships with brands By Martin Lindstrom With Patricia B. Seybold July 2003 Did you know that 50% of kids across the globe are online daily? Does your brand communication address this fact? The cover text on this book claims it to offer ‘remarkable insights into the minds of today’s global kids and their relationship with brands". And this it does! Based on a global survey of over 2,00- tweens (kids between the ages of 8 and 14), it contains case studies and examples from leading brands such as Dinsey, Harry Potter, Mattel, Sony, Tommy Hilfiger and Kellog’s. Well worth a read if you want to know who and what kids are today and how to create brands for them in a tough, crowded and ever-evolving market. Brand Child is available through www.dymocks.com.au for $69.95.

PR Influences Australian Public Relations Newsletter. Article: PR Book Review: Brand Child - kids & brand relationships. Information Content: Book Reviews & Information