Brand Marketer Questionnaire Published Feb 01 A few points to think about.  Do you: Feel that while your paid and traditional marketing such as advertising is working well you are not fully exploiting all the opportunities to reach the marketplace? See your category of product or service being increasingly featured editorially in the media? Believe your competitors are getting more editorial coverage than you? See ‘below-the-line ‘ opportunities and think "why don’t we do that?" Have new product releases coming up that you feel more could be made of? Have research-based or scientific information that you feel would add to the value of the product or category? Have international VIP’s visiting which you want to exploit to the fullest? Have structural/marketing changes pending that need to be thoroughly communicated to trade, customers etc? Have concerns about the adequacy of procedures to handle product recalls or a crisis? Feel your organisation is just not ‘media savvy’ and needs training? If you answered ‘yes’ to any of these questions or if you would like to take a fresh look at your marketing communication needs, please contact us: Your name:             Your email address: Your message:

PR Influences Australian Public Relations Newsletter. Article: Marketing communications. Brand marketers questionnaire. Information Content: Marketing