Brand Marketer Questionnaire

Published Feb 01

A few points to think about. 

Do you:

• Feel that while your paid and traditional marketing such as advertising is working well you are not fully exploiting all the opportunities to reach the marketplace?
  
  
• See your category of product or service being increasingly featured editorially in the media?
  
  
• Believe your competitors are getting more editorial coverage than you?
  
  
• See ‘below-the-line ‘ opportunities and think "why don’t we do that?"
  
  
• Have new product releases coming up that you feel more could be made of?
  
  
• Have research-based or scientific information that you feel would add to the value of the product or category?
  
  
• Have international VIP’s visiting which you want to exploit to the fullest?
  
  
• Have structural/marketing changes pending that need to be thoroughly communicated to trade, customers etc?
  
  
• Have concerns about the adequacy of procedures to handle product recalls or a crisis?
  
  
• Feel your organisation is just not ‘media savvy’ and needs training?
  
  

If you answered ‘yes’ to any of these questions or if you would like to take a fresh look at your marketing communication needs, please contact us:

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