Building Buzz: How to Reach and Impress Your Target Audience By Marisa D’Vari, Career Press, NJ, 2005. Marisa D’Vari began her career in the Motion Picture/Literary department of International Creative Management (ICM).  Today Marisa is the owner of Manhattan based Deg.Com Communications and a consultant to professionals, corporations, and small business owners who want to build buzz for their business with free media attention. Marisa has written an array of e-zine articles and books ranging from scriptwriting and blogging through to marketing. In this book D’Vari believes building buzz is not about self-promotion but about ensuring a positive image of the service or product exists leading to additional revenue. D’Vari explains why targeting your audience is critical and how to utilize effectively key mediums such as television and radio.  She also discusses the clever utilisation of surveys and tip sheets to gain media coverage. Amazon.com readers gave the book a five star rating and comments from readers included: “This is more than a book - it's a course, a workbook, a graduate-level education from a savvy publicist willing to share her secrets.” “Chock-full of tips for staying on target and on message in promoting yourself.” O’Dwyers PR Report says “Marisa D’Vari has written a book packed with tips on how to build buzz for your business or client” while William A. Gordon, author, publisher, and editor, Gordon's Radio List says “Marisa DiVari knows all the secrets of how to promote yourself on radio, TV, and in print. She really knows her stuff”. So if you want to bee ahead, then Buzz is the book for you. “Building Buzz: How to Reach and Impress Your Target Audience” is available in Australia from Borders - www.borders.com.au

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