Buzzkiller.net Published July 2004 The origins of this site go back to 1997 - that’s how long jargon has been an athema to some journalists. Here’s what the ‘about’ page of this site says: Journalists-- If you're sick of hearing and reading fatuous phrases in PR pitches and press releases, if you've realised that every brush with vapid verbiage robs your life of a little bit of meaning, drop us an e-mail with your nominations for the worst buzzwords and phrases in circulation. P.R. professionals-- If it galls you to write releases containing such stuff, or if you say things like "our best-of-breed turnkey solutions are robust and highly scalable" only through clenched teeth, if you think there's a place in PR work for clear, descriptive, specific language, e-mail your nominations as well. With a few submissions, We'll be able to identify and rank the rankest words and phrases in circulation as well as reproduce some examples of plain terrible usage and all-around foolishness. Together, with dedication, pointed scorn and clear thinking, we can -- we must -- stem this rampant epidemic of worthless words. It’s worth spending a little time on this site to see some of the incredible examples of PR people pitching to journalists, but having no idea how they should be going about it. Buzzkiller also has it’s own list of hated words. We compared them with Deloitte’s list in a previous article that can be accessed here.

PR Influences Australian Public Relations Newsletter. Article: Bad PR Examples: Buzzkiller.net. Information Content: Web site page