Contents

Business / B2B PR
Client / Agency Management
Consumer / B2C PR
Corporate PR
Corporate Social Responsibility
Corporate / exec reputation
Crisis & Issues
Internal management of PR
Measurement, Research & Monitoring
Media relations
Reports / research / studies
Social media / Online & search
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Consumer/B2C PR

Advertorials: why you should consider them. And how to make them work even better!

Brand Managers - using PR as a tool

Communication Planning: The importance of Message Maps

Consumer communication goals - without them you’re just making noise

Consumer marketing - priorities for PR in new year plans

Consumer marketing: nutrition moves from ‘could have’ to ‘must have’ status

Consumer marketing: What it takes to use celebrities to leverage a brand

Debunking myths about PR - the role of PR in marketing

Debunking myths about PR: PR and advertising

Digital PR strategies: Using social media to influence online brand visibility and reputation

First study of successful new product launch

How important is the name behind the brand?

How to cope with recession

Insights into Marketing Communication Issues, Trends and Practices

Keeping your product launch on the media timeline

Managing PR: A guide for marketing, brand and product managers

Marketing and PR: Challenges of marketing to women exposed

Marketing and PR: The growing importance of social media and search

Marketing: Boomer Women offer opportunities for targeted and creative PR

Marketing: Communication is key for reaching confused consumers

Marketing: Is consumer brand advertising and PR reaching real men?

Marketing: Rise of word-of-mouth marketing gives PR fresh impetus

Online & Social Media:  How Web 2.0 savvy is your PR and marketing communications?

PR & Brand Marketing: Is your advertising and PR in sync?

PR and Brand Marketing: different perspectives, same goal

PR and Branding: Using Psychographics to target your audience

PR and marketing - thinking smart with existing brands

Product attributes - the key to the whole campaign

Public relations: 10 roles it can fulfil in marketing

Senior marketers value Public Relations

What’s in your Marcom and Corporate media toolkit?

About 'PR Influences'
'PR Influences' is a free Australian-domiciled information resource which contains a decade of archived articles, insights and tips relating to most aspects of external communication or public relations. These are complemented by fresh articles which are published regularly.

'PR Influences' is researched, written and published by Grant Common, a 30 year PR veteran who consults to PR Managers on PR departmental effectiveness and PR agency relations and selection.

If you want to be alerted by email to new articles or content on PR Influences when they are published, please click here

For those with a specific interest in staying abreast of current news, trends and commentary around the issues and challenges facing PR Manager.s including PR departmental effectiveness, and managing and selecting PR agencies, visit Grant's blog.

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