Crisis Communication

Media relations and community consultation

Date:  21-22 January
Location:  Crowne Plaza Darling Harbour, Sydney
Event Type: Conference + Workshops
Register before 19 December and save 10% with our early bird discount.

Supported By: IABC(NSW) , IABC (VIC) , RMAA , MAANZ, ASTC (VIC) , ASTC (NSW) ,
Official Online Partner:  PRInfluences

Hear from our expert panel of speakers:
Jetstar Airways
News Digital Media
Department of Immigration
John Holland Group
NSW Rural Fire Service
ACT Department of Territory and Municipal Services
Clarity Business Solutions
Swinburne University
mX Sydney
eBay Australia & New Zealand
Telstra

This conference will explore the following key areas:
* What is crisis communication? What are the main characteristics and what are the typical impacts?
* Developing a systematic crisis communication plan
* Dealing with key stakeholders: from employees and senior management, to the media and general public
* Addressing public perceptions and handling the media
* Exploring the benefits of using new media technologies to communicate your message

Crises happen instantaneously, and when they do, everybody in the organisation wants to know what is happening, what to do, where to go and how long the crisis will last. Crisis communication and media relations professionals play a pivotal role in guiding an organisation through a crisis. Their quick thinking and instinctive understanding of how an issue will play out in the public domain is often crucial in the management of a company’s reputation.

By developing a thorough and effective crisis communication plan that makes use of sophisticated tools, outlines crisis methodologies, and most importantly has the best interests of the organisation’s stakeholders in mind, any crisis situation will be dealt with in a timely and efficient manner, and should not tarnish the organisation’s reputation nor affect its day to day operations.

| Inside Knowledge |
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To register or find out more information, including pricing, please respond to this email
Ark Group Communication Team
www.arkgroupaustralia.com.au