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Crisis Management: Tips on how to handle bad news
Published 2007
Preparing for, and handling, bad news about a brand or corporation’s reputation is a key public relations task.
Bad news can be anything from a poor quarter that has to be reported to the ASX, to the surprise resignation of a key executive, a product recall or the loss of a significant contract.
Bad news is normally a disappointment, a set back, and an occurrence which will impact on the organisation and how it is viewed. It’s something you usually initiate and the disclosure of which is your hands.
It’s normally not of such significance that |
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About 'PR Influences' |
'PR Influences' is a free Australian-domiciled information resource which contains a decade of archived articles, insights and tips relating to most aspects of external communication or public relations. These are complemented by fresh articles which are published regularly.
'PR Influences' is researched, written and published by Grant Common, a 30 year PR veteran who consults to PR Managers on PR departmental effectiveness and PR agency relations and selection.
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For those with a specific interest in staying abreast of current news, trends and commentary around the issues and challenges facing PR Manager.s including PR departmental effectiveness, and managing and selecting PR agencies, visit Grant's blog.
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PR Influences Australia: Tips on handling bad news. PR consultant, Sydney- author.
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