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Deloittes Bullfighter

Published July 2004

Bullfighter software was released in mid 2003 and launched on the back of survey findings on what words people most detested in marketing communications (now there’s a classic PR tool in action). 

Once installed, Bullfighter appears in the toolbar of Microsoft Word and PowerPoint documents and was claimed to knock out unwanted jargon.

It appeared to be more of a marketing initiative by Deloittes rather than a serious contribution to the discussion about the corruption of language. 

Anyway, click here to go to the article we published in July 2003.

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'PR Influences' is a free information resource from Network Communications (Australia) Pty Ltd to show how PR can be used by organisations. It features articles, trends, insights, comments and tips relating to all disciplines with communication - corporate, consumer industrial, B2B and associations. The site's newsletter is produced approximately five times per year with the latest issue always available here. The site's other resources are added to on a continual basis.
Editor: Grant Common

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