Driving the marketing function in professional services Demonstrating how successful marketing initiatives can add value to professional service organisations Date: 2 - 4 May 2007 Location: Sydney, Australia   Event Type:  Conference An increasing number of professional services organisations are recognising the vital role marketing plays in attracting and securing high quality clients and crafting an image that advances the status of the business within a competitive marketplace. However there can still be a tendency to micromanage the marketing function which can adversely impact on cultivating and maintaining client relationships, branding, tendering and driving strategy. The ability of the business to achieve long term and strategic success can be compromised if the marketing department is not adequately supported. There also needs to be increased collaboration between the marketing department and other key client contact areas to assess the success of marketing campaigns and troubleshoot where necessary. This conference will assist marketing professionals and their managers to reinforce the value-added benefits of successfully commiditising the services offered and discover how to: - Successfully identify and appeal to the relevant audience - Effectively manage client needs and expectations - Liase with professionals to demonstrate the importance of marketing - Quantify the value of marketing to improve management support - Implement successful branding strategies - Shape future direction and development by emphasising the importance of marketing to your organisation Further Information can be found at www.ark-group.com

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