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Driving the marketing function in professional services

Demonstrating how successful marketing initiatives can add value to professional service organisations pr

Date: 2 - 4 May 2007
Location: Sydney, Australia  
Event Type:  Conference

An increasing number of professional services organisations are recognising the vital role marketing plays in attracting and securing high quality clients and crafting an image that advances the status of the business within a competitive marketplace.

However there can still be a tendency to micromanage the marketing function which can adversely impact on cultivating and maintaining client relationships, branding, tendering and driving strategy. The ability of the business to achieve long term and strategic success can be compromised if the marketing department is not adequately supported.

There also needs to be increased collaboration between the marketing department and other key client contact areas to assess the success of marketing campaigns and troubleshoot where necessary.

This conference will assist marketing professionals and their managers to reinforce the value-added benefits of successfully commiditising the services offered and discover how to:


- Successfully identify and appeal to the relevant audience
- Effectively manage client needs and expectations
- Liase with professionals to demonstrate the importance of marketing
- Quantify the value of marketing to improve management support
- Implement successful branding strategies
- Shape future direction and development by emphasising the importance of marketing to your organisation

Further Information can be found at www.ark-group.com

About 'PR Influences'
'PR Influences' is a free Australian-domiciled information resource which contains a decade of archived articles, insights and tips relating to most aspects of external communication or public relations. These are complemented by fresh articles which are published regularly.

'PR Influences' is researched, written and published by Grant Common, a 30 year PR veteran who consults to PR Managers on PR departmental effectiveness and PR agency relations and selection.

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For those with a specific interest in staying abreast of current news, trends and commentary around the issues and challenges facing PR Manager.s including PR departmental effectiveness, and managing and selecting PR agencies, visit Grant's blog.


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