Enhancing Communication with Social Media

Identifying the potential of online communication tools for advancing communication strategies and processes

Date: 17 - 18 May 2007
Location: Sydney, Australia
Event Type: Masterclass

Social media tools such as blogs, wikis, RSS feeds and podcasts hold the potential to revolutionalise internal and external organisational communication. By enabling multiple people to contribute, providing hyperlinks to additional information sources, and delivering up to date content, these forms of social media can enhance opportunities to connect with people within your organisation and also with customers, stakeholders and the general public.

However, many communicators find themselves struggling to grasp the capabilities and functions of such online media, thus impeding progress or preventing an online project from getting off the ground all together. In order to succeed in the online communication space, you need to be aware of how social media can empower and support existing strategies, and how they can build upon them to provide your message with more exposure and audience interaction. It is also necessary to identify how to manage and maintain such technologies in the long-term so that they remain a relevant and useful resource.

This interactive two-day masterclass will allow you to discuss in detail the possibilities on offer in the social media arena. You will hear about strategies for integrating social media tools into your communication strategy, and leave enthused with new ideas to implement in your organisation.

Find out more

http://www.arkgroupaustralia.com.au/events-socialmedia.htm