As a PR Manager you’ve made a big investment in your PR agency. But are you convinced that you are getting the best out of the relationship?

The author of PR Influences, and the most prolific writer on PR practice in Australia over the past decade, is Grant Common.

Grant is a senior independent corporate PR consultant with more than 30 years PR agency experience who has worked with PR Directors at multi-nationals, industry bodies, service firms, marketers and not-for-profits.

He offers a new type of PR agency relationship advisory service exclusively for Australian PR Directors and Managers who are looking for an independent and unbiased advisor who can help get the best out of PR agency relationships.

Grant knows how to make a client-PR agency relationship work better - what processes to put in place, and how to address and resolve issues that may be diluting performance. What he brings to the table is insight, experience and impartiality. As such the PR agency has nothing to fear - and in fact much to gain - from Grant’s involvement.

Grant’s first preference is to work through client-PR agency relationship difficulties - because usually both parties have invested a lot in the relationship and genuinely want it to work.

However, if the PR Director or PR Manager wants to change agencies he will help manage the whole process - from preparing a brief to being involved in the selection process. And even helping guide the changeover!

As you will have seen by the content on PR Influences Grant has a deep and broad knowledge of, and thinks strategically about, public relations as a management tool.

He has also written a number of articles on the client-PR agency relationship.

Although Grant is based in Sydney, he’s available to work anywhere across Australia (or beyond if necessary).

To see more about Grant, his experiences and his services, or to read his blog, go to www.pracumen.com.au

He can be contacted directly @ grant.common@pracumen.com.au