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click here. 'PR Influences' is a free information resource from Network Communications (Australia) Pty Ltd to show how PR can be used by organisations. It features articles, trends, insights, comments and tips relating to all disciplines with communication - corporate, consumer industrial, B2B and associations. The site's newsletter is produced approximately five times per year with the latest issue always available here. The site's other resources are added to on a continual basis. Editor: Grant Common |
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on obtaining low or no cost publicity, Michael Levine now brings us Guerilla P.R. Wired: Waging a successful publicity campaign - online, offline, and everywhere in between. This new book is motivating, brilliant, and filled with invaluable strategies for getting maximum attention via the World Wide Web regardless of your budget. Guerrilla P.R. Wired will show you how to get noticed and help you craft a message that is both powerful and profitable in today's fast moving, wired world.
Levine teaches proven techniques to break through the firewalls of print and broadcast media, as well as strategies to establish (and benefit from) instant credentials as an expert. He also provides readers with tips for writing an attention-grabbing press release and "Web-tailoring" it to recipients. 
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