Guide on how to establish, maintain or restore trust Published December 2003 Are you in a senior corporate affairs position? Do you have responsibility for helping your organisation and the CEO/Board to either restore trust or protect their position in 2004? Then here’s some summer holiday reading that will enable you to come back to work in 2004 armed with international best practice about how to establish, maintain or restore trust in your organisation. ‘Restoring Trust in Business - Models for Action’ has been produced by the PR Coalition, a group comprising some of the major PR organisations in the US. The 12 page document states its overall aim as producing ‘a road map for restoring trust’. Topics include: Ethics - how they impact within organisations Disclosure and transparency - including a nine point step to creating an open company Trust - what it is and how it can be measured Perhaps the most interesting - and practical - aspect of the document is a scorecard for restoring trust in an organisation covering ethics, transparency and trust. Don’t be put off by its US origins. Some of its contents are US-centric, but overall it’s largely free of hyperbole and the motherhood sentiments we often associate with material from the US. Click here to read ‘Restoring Trust in Business - Models for Action’

PR Influences Australian Public Relations Newsletter. Article: Corporate image: Restoring Trust in Business - Models for Action. Information Content: Reputation & Research