Win the latest book on PR’s role in marketing

Here’s your chance to rate PR’s role in marketing in Australia and win a free copy of ‘Unleashing the Power in PR: a Contrarian’s Guide to Marketing and Communication’.

PR’s role in supporting marketing continues to receive support.

In 2002 it was Al Ries with his book “The fall of advertising and the rise of public relations’. 

Now, in 2006, Mark Weiner’s “Unleashing the Power in PR: a Contrarian’s Guide to Marketing and Communication’ reveals how many international companies -including Proctor and Gamble - are not only using PR to support marketing, but are proving that in some circumstances it is capable of providing a better ROI than other marketing tools, including advertising.

Here’s your chance to give your views on how you think PR and marketing are working together in Australia. 

If you are either employed in PR and/or marketing or another marketing discipline in Australia answer the following questions and you could be one of three to receive a free copy of ‘Unleashing the Power in PR: a Contrarian’s Guide to Marketing and Communication’.

Use of PR within Marketing Survey - We want your views!

Contact Details
 

Name:
Email Address:

 Your Views

 1.      How do you believe PR is valued as a marketing tool?
  

Essential: a core marketing tool ranking with advertising, DM etc
Occasional: used for specific occasions and opportunities
Seldom: not appreciated

2.      How important is better measurement of PR to it being used more in marketing?

Very important: marketers are demanding better measurement before they will consider using PR
Important: markets are more inclined to use PR if measurement is included in the mix - but they don't demand it
Not important: marketers are happy to use PR without any formal measurement

3. Please rank the current uses that you see PR being put to in marketing (with 1 being little use and 5 heavy use)

Ongoing corporate/brand/product support in a myriad of ways

1       2    3    4     5

An ongoing media relations program for corporate/brand/products

1       2    3    4      5

As a launch support activity involving media and /or an event

 1       2     3     4      5

To leverage sponsorship and other initiatives

       1  2     3    4     5

4.  Do you have any further comments to make about the use of PR to support  brands and products?

A little bit more about you:

Are you in

PR    

Marketing   

Other Marketing disciplines i.e. advertising

Other, Please specify

Experience Level

0-5 years   

6-10 years    

11-14 years   

Over 15 years

Thankyou for participating in our survey. 

Please note the winning entries will be selected randomly and winners will be notified by email. All entries must be in by COB 30 September 2006. GOOD LUCK!