WELCOME
Welcome to Australia's most comprehensive PR reference source. This site contains more than 100 articles, tips, insights and commentary items on public relations or external corporate and marketing communications extracted from PR Influences’ newsletters over nearly a decade.
The content of ‘PR Influences’ neatly complements my work consulting to PR Directors and Managers on PR departmental effectiveness and PR agency relations and selection.
In ‘PR Influences’ I seek to bring to you regular articles, insights and tips relating to most aspects of external communication or public relations. The emphasis is on encapsulating current trends and thinking around a particular topic, sprinkled with a regular number of ‘how to’ articles and tips.
If you are looking for more topical news and commentary around the issues and challenges facing PR Managers including PR departmental effectiveness, and managing and selecting PR agencies, visit my blog. Enjoy!
Editor: Grant Common
The full library can be accessed through ‘Contents’. However, below is our ‘Editor’s Choice’ of articles of relevance and interest in some of the categories

How web savvy is your PR and marketing communications?
Tips for engaging with bloggers as part of a social media strategy
The Web is a media channel where marketers can get 'editorial' coverage
10 reasons why your web site may not be generating results
View all Web & Social Media articles

Why does B2B PR appear more complex than B2C?
B2B and IT: Need for a different approach to marketing, PR and communication
Australian-focused web sites a PR key for B2B and hi-tech marketers.
Making B2B Media Work
View all B2B Marketing articles

PR Measurement: 10 things you should know about Share of Discussion
Consumer communication goals - without them you’re just making noise
Measuring PR: Outputs - the first essential step
View all Measurement & Evaluation articles

25 commandments of media relations to memorise and live by
Media Relations: What type of spokesperson works best?
Media Training: Messaging a key PR benefit for senior management
View all Media & Media Relations article

How to assess your organisation's PR capabilities
External PR resources - not sure, considering, yes - but time to review
How to help your CEO value PR
View all Managing PR articles
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