Contents

Business/B2B PR
Case Studies/Examples
Client/Agency Management
Conference Reports/presentations
Consumer/B2C PR
Contributed Articles
Corporate PR
Corporate Social Responsibility
Corporate/exec reputation
Crisis & Issues
Internal management of PR
Measurement, Research & Monitoring
Media relations
Reports/research/studies
Social media, online & search

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WELCOME

Welcome to Australia's most comprehensive PR reference source. This site contains more than 100 articles, tips, insights and commentary items on public relations or external corporate and marketing communications extracted from PR Influences’ newsletters over nearly a decade.

The content of ‘PR Influences’ neatly complements my work consulting to PR Directors and Managers on PR departmental effectiveness and PR agency relations and selection.

In ‘PR Influences’ I seek to bring to you regular articles, insights and tips relating to most aspects of external communication or public relations. The emphasis is on encapsulating current trends and thinking around a particular topic, sprinkled with a regular number of ‘how to’ articles and tips.

If you are looking for more topical news and commentary around the issues and challenges facing PR Managers including PR departmental effectiveness, and managing and selecting PR agencies, visit my blog.
Enjoy!

Editor: Grant Common

The full library can be accessed through ‘Contents’. However, below is our ‘Editor’s Choice’ of articles of relevance and interest in some of the categories


 

How web savvy is your PR and marketing communications?

Tips for engaging with bloggers as part of a social media strategy 

The Web is a media channel where marketers can get 'editorial' coverage

10 reasons why your web site may not be generating results

View all Web & Social Media articles

Why does B2B PR appear more complex than B2C?

B2B and IT: Need for a different approach to marketing, PR and communication

Australian-focused web sites a PR key for B2B and hi-tech marketers.

Making B2B Media Work

View all B2B Marketing articles


PR Measurement: 10 things you should know about Share of Discussion

Consumer communication goals - without them you’re just making noise

Measuring PR: Outputs - the first essential step

View all Measurement & Evaluation articles

25 commandments of media relations to memorise and live by

Media Relations: What type of spokesperson works best?

Media Training: Messaging a key PR benefit for senior management

View all Media & Media Relations article

How to assess your organisation's PR capabilities

External PR resources - not sure, considering, yes - but time to review

How to help your CEO value PR

View all Managing PR articles

About 'PR Influences'
'PR Influences' is a free Australian-domiciled information resource which contains a decade of archived articles, insights and tips relating to most aspects of external communication or public relations. These are complemented by fresh articles which are published regularly.

'PR Influences' is researched, written and published by Grant Common, a 30 year PR veteran who consults to PR Managers on PR departmental effectiveness and PR agency relations and selection.

If you want to be alerted by email to new articles or content on PR Influences when they are published, please click here

For those with a specific interest in staying abreast of current news, trends and commentary around the issues and challenges facing PR Manager.s including PR departmental effectiveness, and managing and selecting PR agencies, visit Grant's blog.


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