Contents

Business / B2B PR
Client / Agency Management
Consumer / B2C PR
Corporate PR
Corporate Social Responsibility
Corporate / exec reputation
Crisis & Issues
Internal management of PR
Measurement, Research & Monitoring
Media relations
Reports / research / studies
Social media / Online & search
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Internal Management of PR

Assessing PR Models Within Organisations - delivery, positioning, strategy

Clients and their agencies give perspective on PR priorities

Debunking myths about PR : using consultancies

External PR resources - not sure, considering, yes - but time to review

First time user of Agency PR? Read on

Five ways to make communication more effective in your organisation

How to assess your organisation's PR capabilities

How to help your CEO value PR

How well prepared are your management to talk to the media?

Internal and External PR - making it work

Internal communication departments: 10 reasons why communication effectiveness is often impeded

Managing PR: 10 steps to creating a PR capability within your organisation

Managing PR: Considerations in outsourcing your public relations

Managing PR: The approval process for media releases

Managing PR: Tips for getting communications and yourself to the boardroom table

Managing Public Relations: Guidelines for deciding whether it's time to replace your PR agency

Media rate companies and their spokespersons

Media Relations: What type of spokesperson works best?

Online & Social Media:  How Web 2.0 savvy is your PR and marketing communications?

Selecting a new PR Agency - Best and Worst Practices

Selling PR internally - top 5 tips

Selling PR Measurement

Survey confirms PR role within Australian E-Suite

UK Study Will Help Australian In-House PR Managers

US study shows how large organisations handle PR internally

Using specialist external PR. Can you afford to, or not?

About 'PR Influences'
'PR Influences' is a free Australian-domiciled information resource which contains a decade of archived articles, insights and tips relating to most aspects of external communication or public relations. These are complemented by fresh articles which are published regularly.

'PR Influences' is researched, written and published by Grant Common, a 30 year PR veteran who consults to PR Managers on PR departmental effectiveness and PR agency relations and selection.

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For those with a specific interest in staying abreast of current news, trends and commentary around the issues and challenges facing PR Manager.s including PR departmental effectiveness, and managing and selecting PR agencies, visit Grant's blog.

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