Marketing & PR. Time for a fresh look? published May 2003 Marketers are using PR more than ever before. But still many marketers struggle to know just when to use it. Here are three brief items that provide a good insight about when and why to use PR in your marketing program. Public relations - 10 roles it can fulfill in marketing This covers communicating with hard to reach audiences, exploiting issues or trends, and creating the environment for new products. Click here to read more. Brand Marketer Questionnaire If you answer ‘yes’ to any of these 10 questions then there’s a role for PR in your organisation. A good checklist with a new financial year just around the corner. Click here to read more. PR & Brand Marketing: different perspectives, same goal Some key ways in which brand marketers and PR people differ in their approach. An essential, but quick, read. Click here to read more.

PR Influences Australian Public Relations Newsletter. Article: Marketing & PR. Why use PR in your marketing program. Information Content: Marketing