Marketing Professional Services

Implementing Firm Wide Initiatives to enhance your business
and marketing activities

Date 7 - 8 May 2009
Location: Vibe Hotel, North Sydney
Event Type: Conference

More and more professional service firms are realising that marketing plays a critical role in building a reputable brand and attracting and retaining premium clientele. Marketing disciplines and business development techniques are vital in an organisation’s internal and external promotion, and will inevitably contribute to the firm’s success or failure in positioning itself within the competitive Australian business market.

However, many organisations are facing difficulties in developing and implementing a new business model and change strategy, leading change and engaging senior management, communicating change to different stakeholders, dealing effectively with change resistance and motivating individuals to change.

This conference will assist marketing and business professionals to successfully position and revolutionise their firm’s marketing strategy. You’ll hear expert presentations on the following critical topics:

* Effectively managing client needs and expectations
* Working with other organisational departments to achieve your desired marketing message
* Quantifying the value of marketing to obtain the support of partners
* Predicting the future for your firm
* Identifying marketing threats ahead of time
* Using marketing tools and techniques to advance your firm

Should you have any questions or require further information please respond to aga@arkgroupasia.com or call +61 1300 550 662.

Ark Group Research Team
www.arkgroupaustralia.com.au

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