Contents

Business / B2B PR
Client / Agency Management
Consumer / B2C PR
Corporate PR
Corporate Social Responsibility
Corporate / exec reputation
Crisis & Issues
Internal management of PR
Measurement, Research & Monitoring
Media relations
Reports / research / studies
Social media / Online & search

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Media Relations

10 Tips for Media Conference Success

10 ways NOT to handle your media relations

25 commandments of media relations to memorise and live by

Australians believe media is biased

Better B2B releases - 10 top tips

Boiler plates - a good idea out of control

Company spokesperson - facilitator or buffer?

Corporate Reputation: Media still an important foundation

Gain the most from your clipping service expenditure

Grow your leadership position with surveys - creating your own news stories

How well prepared are your management to talk to the media?

Lawyers and PR - an historical antithesis is starting to thaw

Making B2B Media Work

Managing PR: Gaining media coverage for visiting executives

Managing PR: The approval process for media releases

Media - how equipped are you to handle this important area?

Media - what to do when the facts are wrong

Media and PR: 10 common gripes that PR people face

Media and PR: Online Newsrooms - ten tips on how PR should present the company to the media

Media interviewing - four principles to understand

Media Kits, a top priority that often gets left to the last minute

Media myths: we examine 10 common myths about media and how to work with them

Media rate companies and their spokespersons

Media Relations: ‘Spin’ - what does it mean for PR and management

Media Relations: Off the Record - What does the Peter Costello experience mean for business?

Media Relations: Rate how equipped and proactive you are

Media Relations: What type of spokesperson works best?

Media Relations: Why it’s become the most criticised aspect of public relations

Media Relations:Australian-focused web sites a PR key for B2B and hi-tech marketers.

Media Training: delivers many benefits

Media Training: Messaging a key PR benefit for senior management

Media: 10 tips to increase coverage in industry articles

Media: Pitching - Approach with caution

Newsrooms… most companies have them, but who’s driving them?

Off the record: do you really know what it means?

Online Newsrooms - Is yours in shape?

Pitching Media - An Overview

Questions to ask a reporter

Reputation: Integrating messaging and training for successful media engagement

Tips on writing media releases

Top Ten Tips for Tech Media Success

What’s in your Marcom and Corporate media toolkit?

About 'PR Influences'
'PR Influences' is a free Australian-domiciled information resource which contains a decade of archived articles, insights and tips relating to most aspects of external communication or public relations. These are complemented by fresh articles which are published regularly.

'PR Influences' is researched, written and published by Grant Common, a 30 year PR veteran who consults to PR Managers on PR departmental effectiveness and PR agency relations and selection.

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For those with a specific interest in staying abreast of current news, trends and commentary around the issues and challenges facing PR Manager.s including PR departmental effectiveness, and managing and selecting PR agencies, visit Grant's blog.


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