Australian PR Survey: Morgan Poll conducted Aug, 2004 (for the ‘Reader’) published by PR Influences December 2004 Selection of Questions/Responses: People surveyed were asked: "In your opinion, do all newspapers/magazines/TV stations/radio stations in Australia accurately and fairly report the news, or not?"   August 4-8, 2004   Newspapers Magazines TV Stations Radio   % % % % No, not all accurately and fairly report the news 66 56 52.5 37.5 Yes, all accurately and fairly report the news 25 16 41 38.5 Can't say 9 28 6.5 24 Total 100 100 100 100 NEWSPAPERS People surveyed were then asked: "Which newspapers do you believe do not accurately and fairly report the news? Which others?"   August 4-8, 2004   % All/Most of them 17 Herald Sun 11 Daily Telegraph 9 The Australian 6 Sydney Morning Herald 6 Courier Mail 5 The Age 4.5 West Australian 4 Adelaide Advertiser 3 Sunday Times 2 Sunday Mail 1.5 Australian Financial Review 1 The Mercury 1 Canberra Times 1 Murdoch papers 0.5 Fairfax papers * Other 5 Total Answers# 77.5 Total mentioned Newspapers 66 Can't say 13 #Note: Some respondents named more than one newspaper  *Result less than 0.5%    MAGAZINES People surveyed were then asked: "Which magazines do you believe do not accurately and fairly report the news? Which others?"   August 4-8, 2004   % All/Most of them 10.5 "Women's" magazines 8.5 Woman's Day 11.5 Woman's Weekly 9.5 New Idea 8.5 Who 3 Bulletin 2 Cosmopolitan 1.5 Cleo 1 Time 1 NW 0.5 Dolly 0.5 Other 3.5 Total Answers# 61.5 Total mentioned Magazines 56 Can't say 19.5 #Note: Some respondents named more than one magazine TV STATIONS People surveyed were then asked: "Which TV stations do you believe do not accuratley and fairly report the news? Which others?"   August 4-8, 2004   % All commercial TV stations 16.5 Channel 9 21.5 Channel 7 20.5 Channel 10 17.5 ABC 6.5 SBS 2.5 WIN 1 NBN 0.5 Prime 0.5 SKY 0.5 Capital 0.5 GTS 0.5 GWN 0.5 Impaja 0.5 Southern Cross 0.5 Other 3 Total Answers# 93 Total mentioned TV Stations 52.5 Can't say 6 #Note: Some respondents named more than one TV station RADIO STATIONS OR PRESENTERS People surveyed were then asked: "Which radio stastions or presenters do you believe do not accurately and fairly report the news? Which others?"   August 4-8, 2004   % All radio stations 5.5 All/Most commercial radio stations 4 John Laws 6.5 Alan Jones 5.5 2UE 3.5 2GB 3 Triple M 2 ABC radio 1.5 3AW 1.5 Today FM 1 106.5 1 Triple J 1 NOVA FM 1 Neil Mitchell 0.5 Howard Sattler 0.5

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