New Media Morsels Published September - October 2007 Podcast Directories Interested in finding podcasts that you can download but not sure where to start?The following directories will give you a good starting place. So what are you waiting for! International                                                                                                                         Yahoo Podcasts - http://podcasts.yahoo.com/ Podcast.net - http://www.podcast.net Australia Podcast Directory http://www.podcastdirectory.com.au/ The Podlounge http://www.thepodlounge.com.au/ UGC is a mainstream activity Almost half of online users have accessed user-generated content (UGC) by either creating or reading material posted by others during the last month, Jupiter Research reports. In a study titled User-Generated Content: Strategies for Media Sites, JupiterResearch says that UGC is now a mainstream activity for millions of consumers. According to the study, Internet users under the age of 25 are especially active participants. Three-quarters of users 18 to 25 are reading or writing UGC, and few of them are passive participants. Social Networking Popularity in Australia MySpace is still the most popular social networking community in Australia. FaceBook ranked 3rd in the Hitwise Social Networking Custom category, with 3.96% market share; behind MySpace (68.84%) and Bebo (13.05%) during the month of May 2007. It was reported that Facebook, while still ranked third, week ending 16 June 2007, now accounts for 6.36% market share of visits. Juice - A tasty addition Do you want to listen to internet audio programs but can’t find when they are scheduled? This program lets you create your own custom online audio anytime, anywhere It runs on Windows and Mac and a Linux version is on the way. Wired Magazine selected Juice as the best podcatcher. http://juicereceiver.sourceforge.net/ How much is your blog worth? Dane Carlson from Business Oportunities Weblogs created a great little applet that lets you calculate the monetary value of your blog. The applet, How Much is Your Blog Worth, uses Technorati’s API which computes and displays the answer.  http://www.business-opportunities.biz/projects/how-much-is-your-blog-worth/ Cyberspace culture makes inroad into dictionary The Collins English Dictionary announced that a string of cyber words would be included in their ninth edition.  These included "me-media", a term for personal content websites such as Facebook, and "godcast", a religious service which has been converted to an MP3 format. Interested in integrating social media techniques into your pr strategy? Talk to Network PR the online pr specialists (02) 82682200 and view our website www.networkpr.com.au for further information about Online PR.

PR Influences: Written by Sydney based online pr agency Network PR, new media, social media, blogs, social networks