New Media Morsels Published April - May 2007 WikiLeaks A new wiki site devoted to leaking controversial, underhanded government doings, has been exposed before its launch. The site, called www.wikileaks.org invites government insiders from around the world to report corruption and scandal, so we can all know what elected (and non-elected) officials are up to. Like Wikipedia, the whistle-blower wiki depends entirely on voluntary contributions, and will be categorised by country. (Around the Net Feb 7, 2007) MySpace Top Search Term 2006 We all knew MySpace was popular but this chart from Hitwise shows that it was the biggest search term during 2006 followed by eBay and yahoo.  This, more than anything else we at PR Influences have seen, proves that even the most well known and used sites are searched for by what must be hundreds of thousands of people rather than these people attempting to find them by the simplest of URL extensions - .com! (The E-Marketer Daily 29 Jan 2007) Male viewing habits online Findings from a new consumer research report, Emerging Video Services, from Leichtman Research Group, based on a survey of 1,250 households nationwide, threw up some interesting numbers on the ‘hard-to-reach’ male audiences including: Men aged 18-34 account for 41% of those who view video online on a daily basis, while comprising just 14% of the online subscribers sample Men aged 18-34 account for over two-thirds of adults who view YouTube and other user-generated content daily Just 8% of those who watch video online strongly agree that they now watch TV less often Bruce Leichtman, President of Leichtman Research Group, says "As with most forms of media and entertainment, online video is following the traditional 'heavy hand' model of a minority of users driving the majority of the usage".  How Blogs are Located We know there are a lot of blogs out there in the blogosphere but how are people finding them? This chart shows they are mainly found through links on other blogs (often known as Blogrolls) or from recommendations. (E-Marketer Daily March 13 2007) YouTube and the NBA In an example of how organisations are using the new media to harness supporters, YouTube has struck a deal with the National Basketball Association to start a branded NBA channel on the video-sharing portal. The new section will enable fans to upload videos of their own basketball moves and view NBA highlights and behind-the-scenes footage in an effort to help broaden the league's popularity. Similar to the deal YouTube reached last November with the National Hockey League, fans will also be able to e-mail NBA clips posted on YouTube and embed them on other sites. (Online Media Daily Feb 27 2007) Taggers -  demographic profile Social tagging has become more prominent over the past few years and US based research from EMarketer Daily showed that  taggers are both female and male and predominantly: aged 18-29/ 30-49; with household incomes higher than $75,000 and with a College degree or higher level of education (E Marketer Daily Feb 7 2007) Network PR publishers of PR Influences specialise in the new media and online pr. To find out how you can take advantage of the emerging media contact us.

Network PR produces PR Influences an online newsletter. The Sydney based pr company also specialises in new media and online public relations.