Top >> Book_Reviews New Year Reading List Published February - March 2007 Instead of our regular Book Review section we decided to list a variety of New Year reading materials.  Some of these have just hit the shelves while others are old favourites. So grab a book and get inspired! Publicity for Non Profits: Generating Media Exposure that leads to awareness, growth and Contributions By Sandra Beckwith 2006 Do you need to gain positive exposure for your non-profit organisation? If you do, then this is the book for you. As you know, operating on a shoe-string can be difficult, so to find a book that addresses pr within that framework is particularly useful. This book is broken into four sections: 1. Getting started 2. Tools 3. Tactics 4. The plan Topics covered include media materials, news releases, and pitch letters with a focus on the practical rather than the theoretical. Unleashing the IdeaVirus By Seth Godin 2001 In this book Godin describes ways to focus on creating buzz among key potential customers who are early adopters and who will influence adoption by others. This book provides examples of successful ideavirus marketing and shows you how to make your idea infectious.  The book examines what makes a powerful 'sneezer', how 'hives' work, and applies the concepts of critical velocity, vector, medium, smoothness, persistence, and amplifiers. As Godin shows, the now-familiar idea of viral marketing is one very specific form of ideavirus marketing.  What have others said about this book? Chris Meyer, director, Ernst & Young Center for Business Innovation, and co-author of Blur: ". . . Unleashing the IdeaVirus informs, instructs, and entertains, offering the reader both roadmap and owner's manual for the car."    Word of Mouth Marketing: How smart companies get people talking By Andy Sernovitz 2006 This is a very practical guide to getting people to talk about your company, your causes, products and services. Learn the five essential steps that make word of mouth work plus everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work. Part of the Word of Mouth Marketing Manifesto includes: 1. Happy customers are your best advertising. Make people happy. 2. Marketing is easy: Earn the respect and recommendation of your customers. They will do your marketing for you, for free. 3. Ethics and good service come first.  What people have said about this book:  "A quick, practical, and extremely useful guide to word of mouth marketing.” — Emanuel Rosen, author of The Anatomy of Buzz   “As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one's worth your time.” — Jonah Bloom, Executive Editor, Advertising Age   “It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life.” — Bob Garfield, Host, NPR's On The Media

PR Influences is produced by Sydney based Network PR. Network PR specialise in the 'New Media' and connect with audiences in innovative ways. Christmas Reading List.