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click here. 'PR Influences' is a free information resource from Network Communications (Australia) Pty Ltd to show how PR can be used by organisations. It features articles, trends, insights, comments and tips relating to all disciplines with communication - corporate, consumer industrial, B2B and associations. The site's newsletter is produced approximately five times per year with the latest issue always available here. The site's other resources are added to on a continual basis. Editor: Grant Common |
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A new book by leading brand designer Mark Gobe, Emotional Branding: The New Paradigm for Connecting Brands to People, shows marketers the importance of engaging today’s increasingly cynical consumers on deeper levels by utilising their existing emotional needs.
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