Newsroom Survey Results   published September 2003   The 50 organisations we looked at were all publicly listed companies, therefore of possibly greater interest to media than non-listed companies, yet nine had no releases or media information on their sites at all.   Of the remaining 41, here’s how they presented online: Only 30 had a newsroom visible on their homepage, the remainder requiring you to click through other navigation buttons to find media information. 33 sites offered executive profiles and copies of speeches made by executives. 22 sites offered a search facility within the newsroom. 20 sites offered journalists the ability to log on and register for media alerts. Only 10 sites offered the ability to download photographs or other images. Only 4 offered downloadable media kits.   Nearly all the sites offered email address for media to contact, but in the main these were generic addresses - not the names and titles of the respective corporate affairs or PR people.   Overall, it appears that newsrooms are starting to cater for the needs of the media, although most of the company sites we visited still have a long way to go.  If Australian journalists are starting to use the web in the ways US journalists are, then it seems that over half the companies we looked at will be missing out on possible inclusion in articles.

PR Influences Australian Public Relations Newsletter. Article: Online Newsroom Survey Results. PR Tips: Media - what to do when the facts are wrong. Information Content: Media & Media Relations