PR in Action - You decide If in charge of an organisations advertising/marketing budget, would you bow to pressure from those in one group if it risked alienating another?  For example, would you stop advertising in gay and lesbian publications if threatened with a boycott of your brand by a large, conservative anti-gay group? Read our story on the dilemma the Ford Motor Company faced in the US last December. And a) give us a ‘yes’ or ‘no’ answer, below: Yes: No:    b) list the impacts (good and bad) you think this issue would have had on Ford, and   c) back up your answer with no more than 200 words on how you think Ford should have handled their issue.    We will judge the top three, award each two bottles of Pewsey Vale Riesling and publish your rationale. Your Name:  Your Email:  I am over 18 years of age:

PR Influences Australian Public Relations Newsletter. Article: Reputation & Brand: PR in Action. Information Content: Reputation, Crisis Management