PR Influences Newsletter Site Map Updated for Issue 26: October - November 2006 Hundreds of PR, marketing and web media articles from February 2001 to the latest issue. Are you a Winner? 2006 Corporate Social Responsibility Summit Professional Services Marketing Masterclass Celebrity Opinion: While the media moguls rearrange their empires, consider this…. Book Review:Ethics in Public Relations: Responsible Advocacy OOPS - PR Nightmares New Media:From Monologue to Dialogue: What’s all the fuss about Web 2.0? Fresh Thinking Consumer marketing: What it takes to use celebrities to leverage a brand Measurement: Communication Dashboards The Web is a media channel where marketers can get 'editorial' coverage 10 Tips for Media Conference Success 2006 Silver Anvil Award Winners Fresh Thinking: How marketers are thinking outside the square Book Review: Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication Book Review: PR News’ Guide to Best Practices in Corporate Social Responsibility 2006 Edition New Media: How to achieve higher rankings in search engine listings Measurement: Key Research and Measurement Terms Corporate Social Responsibility - Where are we now? Have your say on Australian PR and win! Consumer: Unilever opens up to deliver smart PR for consumer brands. Opinion: The Power of PR and Reputation on Brands Media: Top 5 Tips for Public Speaking Excellence Brands: Proctor & Gamble proves PR produces strong consumer brand ROI Strategic Marketing for Professional Services 7th National Public Affairs Convention Marketing & PR: The Brave New Man Media: Pitching - Approach with caution Measurement: We answer the most common questions New Media: Are you blogging yet? First time user of Agency PR? Read on Trends: Survey reveals pressure to stay up to date with technologies Book Review: Naked Conversations - How blogs are changing the way businesses talk with customers Opinion: Avian Flu: Panic or Pandemic? Getting the balance right in risk communication Corporate PR: Insights into corporate communication trends Canadin Brewery under fire PR and Branding: Using Psychographics to target your audience Seminar: 360 Degrees PR in 3.6 Hours New Media: Staying visible in the Internet Age Media and PR: 10 common gripes that PR people face Opinion: P&O brand undermined by extensive adverse media coverage Communication Planning: The importance of Message Maps Crisis Management: Sink Or Swim? Could your company cope with a crisis today? Building Buzz: How to reach and impress your target audience Prinfluces test 2 PR Influences Test Title - News vs Media Test story PR in Action - You decide BOOK REVIEW: Steal These Ideas! Marketing Secrets That Will Make You a Star PR & Media: Options for distributing media materials PR & Brand Marketing: Is your advertising and PR in sync? Managing PR: Considerations in outsourcing your public relations PR & the Web: New strategies achieve higher rankings on search engines PR & Marketing: Media issue impacts Fords reputation and brand values PR Trends: Challenges for communicators in 2006 Opinion: Current events show good & bad PR Books: PR’s role in helping CEO meet changing expectations Guide to media release distribution New forum brings IT media and vendors together IT and e-commerce - time to start talking about technology benefits not features Permanent: PR Influences wins Web Marketing Award Strategic Internal Communication Conference 22-24 February 2006 Australian CEOs - brand enhancers or brand wreckers? OPINION: An uneasy alliance - media, PR, companies Marketing: The potential PR branding power of the CEO Managing PR: 10 steps to creating a PR capability within your organisation Media Relations: What type of spokesperson works best? Marketing: Is consumer brand advertising and PR reaching real men? PR Measurement: 10 things you should know about Share of Discussion Media Training: Messaging a key PR benefit for senior management Managing PR: The approval process for media releases BOOK REVIEW: Christmas Reading List Crisis and Issues Management - three recent examples show its impact on perception and reputation Marketing and PR: Challenges of marketing to women exposed Managing PR: Tips for getting communications and yourself to the boardroom table Media and PR: Online Newsrooms - ten tips on how PR should present the company to the media B2B and IT: Need for a different approach to marketing, PR and communication Only 2 receive 100% in PR IQ test! Corporate Reputation: Media still an important foundation PR in Practice: How Sensis uses communication to drive and protect brand and reputation Communication Technology Terms - RSS, Blogs, Podcasts & more Jim Macnamara's Public Relations Handbook New Media: Importance of blogs for marketers and communicators Advertising only approach for kids' obesity campaign Marketing: Communication is key for reaching confused consumers Media Relations: Rate how equipped and proactive you are B2B PR: A key tool for branding PR measurement: Assessing media coverage Corporate Communication: New research shows value of Corporate Citizenship and CSR New Product Launch: 10 Proven Strategies Word-of-Mouth marketing puts onus on users Marketing: Rise of word-of-mouth marketing gives PR fresh impetus Media: 10 tips to increase coverage in industry articles B2B: Sales staff recognise PR role in lead generation Crisis and Issues Management: Issues - are you managing them or praying? Managing PR: Gaining media coverage for visiting executives Managing PR: A guide for marketing, brand and product managers In The Court Of Public Opinion: winning your case with public relations Asian Tsunami and Earthquake tests CSR approaches How to assess your organisation's PR capabilities 25 commandments of media relations to memorise and live by Senior marketers value Public Relations A strong reputation is increasingly a PR responsibility Thought Leadership - more than just a catchy phrase for PR professionals New measurement techniques link sales directly to PR Blogs: check out the latest corporate attempts Guerilla P.R. Wired: Waging a successful publicity campaign - online, offline, and everywhere in between Morgan Poll Check out our Christmas Reading Recommendations Australians believe media is biased Lack of Trust in Business - new report shows how it is impacting with customers Introducing Blogs Assessing PR Models Within Organisations - delivery, positioning, strategy Top Ten Tips for Tech Media Success Corporate Social Responsibility - an important tool for most businesses Letter from the Editor: Merry Christmas WHAT READERS ARE SAYING ABOUT PR INFLUENCES Morgan Polls (the Reader) Survey confirms PR role within Australian E-Suite Knowing who to influence - a key tool for both marketers and corporates PR takes the rap in James Hardie case but more needs to be known Selecting a new PR Agency - Best and Worst Practices Media rate companies and their spokespersons Lawyers and PR - an historical antithesis is starting to thaw Pitching Media - An Overview Clued In - How to keep customers coming back again and again How to cope with recession 10 AWARD WINNING PR CAMPAIGNS A CASE OF MISTAKEN IDENTITY: Issues test fortitude Clients and their agencies give perspective on PR priorities Style Manual Acronym Builder Buzzkiller.net Plain English Don Watson’s ‘Death Sentence’ Deloittes Bullfighter When Worlds and Words Collide - your resource guide to plain English Brand Managers - using PR as a tool Media - how equipped are you to handle this important area? Measuring PR: Outcomes - what impact is the communication having? White Papers - now seen as a key tool for IT and B2B marketers The Origins of Brands and The 18 Immutable Laws of Corporate Reputation Permanent: Privacy Policy Permanent: Contact Us Permanent: Legal Permanent: About Us Debunking myths about PR - the role of PR in marketing Pressure applied to public companies likely to impact on others Company and Agency Perspectives on PR in 04 Corporate Reputation and The CEO Media interviewing - four principles to understand UK Study Will Help Australian In-House PR Managers A crisis management checklist PR at Work - three international marketing examples Invisible Advantage: How Intangibles are Driving Business Performance Grow your leadership position with surveys - creating your own news stories Gain the most from your clipping service expenditure Moving from Enterprise to SME markets - the communication challenge for IT vendors Guide on how to establish, maintain or restore trust Media Kits, a top priority that often gets left to the last minute Three Examples in 2003 show how Crucial PR is to Corporate Success Insights into Marketing Communication Issues, Trends and Practices. Conquering Consumerspace: Marketing Strategies for a Branded World Newsroom Survey The good, the bad and the ugly. Boiler plates - a good idea out of control Making B2B Media Work Internal and External PR - making it work Media - what to do when the facts are wrong Consumer electronics - a rich area for PR to play a role Newsrooms… most companies have them, but who’s driving them? Influentials - reaching the 10 percent who influence the other 90 percent Australian Government back flips to a single branding strategy How to help your CEO value PR Click here to download a PDF of Oct - Nov 2006 Food industry off to a mixed start in its fight against obesity Sick of industry buzzwords? Help is here - new jargon busting software Debunking myths about PR : using consultancies Image and Reputation - two misunderstood siblings that need better management B2B marketing: maximising credibility Measuring PR: Outputs - the first essential step Media Training: delivers many benefits Consumer marketing - priorities for PR in new year plans Brand Child: insights into the minds of today's global kids and their relationship with brands Organising an event - some do’s and don’ts Seminars & Training Opinion: PR - a key ingredient as the Complementary Medicines Recall issue unfolds Consumers have difficulty recalling new products US study shows how large organisations handle PR internally Marketing & PR. Time for a fresh look? External PR resources - not sure, considering, yes - but time to review Company spokesperson - facilitator or buffer? How prepared are you for a crisis? Questions to ask a reporter Marketing to Women: new book focuses on untapped marketplace What does 2003 have in store for your communication function? To speak or not to speak? Better B2B releases - 10 top tips What’s in your Marcom and Corporate media toolkit? Selling PR internally - top 5 tips 10 ways NOT to handle your media relations Keeping your product launch on the media timeline Industrial and B2B marketing: now’s the time to fine-tune the tactics for FY03 Five ways to make communication more effective in your organisation Is your web site communicating what you want? Tips on writing media releases Media interviews - the top 5 tips A guide to VNRs Reality check time for corporate reputations Corporate reputation - what is it and how will my organisation benefit? American survey reveals consumer insights into brand loyalty First study of successful new product launch Biotech experience reinforces the importance of public opinion ROI link between PR and corporate reputation established Advertorials: why you should consider them. And how to make them work even better! Local vs international campaigns Product attributes - the key to the whole campaign Pressure on CEOs and Directors to meet public expectations PR likely to join auditors in facing corporate fallout Dick Smith gives multinationals a wake up call Retailer becomes brand info source with (almost) a great idea Credit to Telstra for its handling of a marketing crisis Losing one brand is bad enough. Taking another one with you is just careless Australian organisations failing to utilise websites as a media tool: we rate the sites of 10 major corporates Media myths: we examine 10 common myths about media and how to work with them The death of hyperbole? Off the record: do you really know what it means? Editor confirms PR opportunities increasing If you think the media is there to do you a favour, think again What makes the news? ABA survey reveals all Studies show media use of PR Media coverage: forget about the quantity - measure the quality Consumer communication goals - without them you’re just making noise Measuring PR success - AVEs rejected Public relations: 10 roles it can fulfill in marketing PR & marketing: the implications from Al Ries’ book Consumer marketing: nutrition moves from ‘could have’ to ‘must have’ status ERP: a difficult environment demands a bigger role for communication The fall of advertising and the rise of PR Brand marketers: a few points to think about PR and Brand Marketing: different perspectives, same goal PR and advertising - it works well together Debunking myths about PR: PR and advertising Gen Y Teens - wired but wary Market your company - not just your brand How important is the name behind the brand? PR and marketing - thinking smart with existing brands Using specialist external PR. Can you afford to, or not? Internal communication departments: 10 reasons why communication effectiveness is often impeded How to hire a PR firm Crisis management - 10 things that can save you Crisis vs issues - what is the difference? Crisis management - where do I start? ‘Corporate attack sites’ a real threat US Reputation Survey tells it how it is Advertising guru spills secrets in new book A new guide for corporate communications in the 21st century The “Idea Virus”: learn the tricks of how to use this new ‘contagious’ marketing tactic New book explores importance of brand Third party techniques exposed in new book 'Positioning' - worth a read A Changing of the Guard in Communication Check your PR Inventory

Network PR: PR Influences: Site Map of hundreds of PR, marketing & web media articles