Strategic Internal Communication Aligning internal communication with business strategy to drive organisational effectiveness 22 - 24 February 2006, Melbourne As an internal communication professional you know that your role is of strategic importance to the organisation. More than just developing well-written material to disperse to staff, you play a key part in promoting cultural and behavioural change and in improving the overall performance of the organisation. However, senior management often fail to recognise the active role internal communication can play in engaging employees and in entrenching the values of the organisation. Internal communicators need to not only demonstrate the value they add to the business, but to also overcome any impediments to the success of their communication strategies so that their work is viewed as effective. This comprehensive two-day conference will provide you with the opportunity to explore the key issues currently affecting internal communication professionals such as yourself. You will hear how to get internal communication operating to its full potential by tackling the following concerns: Engaging the involvement of stakeholders Employing online communication techniques Making the most of existing communication strategies Dealing with a lack of communication skills amongst team leaders Measuring the effectiveness of campaigns Making yourself heard whilst employees are dealing with information overload Who should attend: Heads of Internal Communication, Heads of Communication, HR professionals working in Internal Communications, Marketing Professionals working in Internal Communications, Change Managers, Organisational Development Managers, Heads of Corporate Communications and Employee Communications/Staff Communications Managers. For information about the event please contact Ben Farnsworth on 1300 550 662 or bfarnsworth@arkgroupasia.com

PR Influences Australian Public Relations Newsletter. Article: PR Conferences: Strategic Internal Communication. Information Content: Conferences & Seminars