Top >> Past Issues >> Issue__September_ The good, the bad and the ugly published September 2003 For such a diverse company, CA has done an excellent boiler plate. About CA Computer Associates International, Inc. (NYSE:CA), one of the world's largest software companies, delivers software and services that enable organizations to manage their IT environments. Focus areas include network and systems management, storage and security management, portal and business intelligence, and application life cycle management. Founded in 1976, CA is headquartered in Islandia, NY, and operates in more than 100 countries. For more information on CA, please visit http://ca.com.  Here’s one from a games manufacturer that goes too far in listing all its brands and game names.  If both are important across various media segments, it might be better to choose to use either brands or game names, not both with different media. About Hasbro Hasbro Games manufactures and markets games and puzzles under the brand names Milton Bradley and Parker Brothers. Included in its product line are some of the world's best-known games and puzzles including: CANDY LAND, the MONOPOLY game, SCRABBLE Brand Crossword Game, YAHTZEE, TWISTER, THE GAME OF LIFE, TRIVIAL PURSUIT and BIG BEN Puzzles. The company also markets its games in three focused initiatives: MY FIRST GAMES (pre-school games), FAMILY GAME NIGHT (family games) and GET TOGETHER GAMES (adult games). Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. There are 80 words here.  Take out the jargon and it’s easy to cut it down to 65. About PeopleSoft PeopleSoft (Nasdaq: PSFT) is the world's leading provider of application software for the real-time enterprise. PeopleSoft pure internet software enables organizations to reduce costs and increase productivity by directly connecting customers, suppliers, partners and employees to business processes on-line, in real time. PeopleSoft's integrated, best-in-class applications include Customer Relationship Management, Supply Chain Management, Human Capital Management, Financial Management and Application Integration. Today more than 5,200 organizations in 140 countries run on PeopleSoft software. For more information, visit us at www.peoplesoft.com. This is what 70 words looks like - tight, simple, with a link to further information. About Whirpool Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of over $11 billion, 68,000 employees, and nearly 50 manufacturing and technology research centers around the globe. The company markets Whirlpool, KitchenAid, Brastemp, Bauknecht, Consul and other major brand names to consumers in more than 170 countries. Additional information about the company can be found on the Internet at www.whirlpoolcorp.com. This should be two paragraphs only, the last paragraph plus one of the first three.  The problem seems to be that they have had three goes at defining what they are. About FileNet FileNet Corporation (NASDAQ: FILE) helps organizations make better decisions by managing the content and processes that drive their business. FileNet’s Enterprise Content Management (ECM) solutions allow customers to build and sustain competitive advantage by managing content throughout their organizations, automating and streamlining their business processes, and providing the full spectrum of connectivity needed to simplify their critical and everyday decision making. FileNet ECM solutions deliver a comprehensive set of capabilities that integrate with existing information systems to provide cost-effective solutions that solve real-world business problems. Since the Company’s founding in 1982, 3,900 organizations, including 80 of the Fortune 100, have taken advantage of FileNet solutions for help in managing their mission-critical content and processes. Headquartered in Costa Mesa, Calif., the Company markets its innovative ECM solutions in more than 90 countries through its own global sales, professional services and support organizations, as well as via its ValueNet® Partner network of resellers, system integrators and application developers. Finally, here’s one where the first sentence of the boiler plate has migrated up to the top of the page where it is repeated, virtually word for word, in the first sentence of the release: IRVINE, CA - Sept. 3, 2003 - Linksys®, a division of Cisco Systems Inc., the leading provider of broadband, wireless and networking hardware for the consumer and Small Office/Home Office (SOHO) markets, today announced its Wireless-B Internet Video Camera (WVC11B), which enables the viewing of live video from a web browser anywhere in the world. About Linskys Founded in 1988, Linksys, a division of Cisco Systems Inc. (NASDAQ: CSCO) is the global leader in Wireless and Ethernet networking for consumer and SOHO users. Linksys is dedicated to making networking easy and affordable for its customers, offering innovative, award-winning products that seamlessly integrate with a variety of devices and applications. Linksys provides 24/7 Grade “A” product support to all its customers. For more information, visit the Linksys web site at www.linksys.com.

PR Influences Australian Public Relations Newsletter. Article: PR Examples: 6 boiler plate media & press releases. Information Content: Media & Media Relations, Corporate Communications