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Top >> Media__Media_Relations

What makes the news? ABA survey reveals all

published July 01

A recent report by the Australian Broadcasting Authority (ABA) makes a fascinating read for marketing and PR practitioners who are interested in the intricacies of the media.

Undertaken by Bond University's Centre for New Media Research and Education, Sources of News and Current Affairs reveals some interesting insights into how the news is made, and what the Australian public thinks about news and current affairs in this country.

The full survey results, and a useful summary, can be viewed here.

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'PR Influences' is a free information resource from Network Communications (Australia) Pty Ltd to show how PR can be used by organisations. It features articles, trends, insights, comments and tips relating to all disciplines with communication - corporate, consumer industrial, B2B and associations. The site's newsletter is produced approximately five times per year with the latest issue always available here. The site's other resources are added to on a continual basis.
Editor: Grant Common

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PR Influences Australian Public Relations Newsletter. Article: Research Report by ABA Sources of News & Current Affairs. Information Content: Media & Media Relations

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