contents

Past Issues
Opinion & Comment
Media & Media Relations
Business Marketing
Measurement & Evaluation
Corporate Communications
Managing PR
Reputation & Research
PR Programs & Campaigns
Crisis & Issues Management
PR Tips & Hints
Book Reviews
Online PR & SEO

subscribe
‘PR Influences’ is free and content can always be accessed through this site. However, if you would like each issue (approx. bi-monthly) emailed to you click here. Note – when you register we ask for the minimum of information.

back issues
Browse our back issues - click here.

your comments
You can make a public comment on any article in this issue – or see what others have had to say – by looking at the bottom of each item.

You can comment direct to the Editor – click here.

resources
Download this 4 page article on the increasing role of PR in marketing and how important influencers are for today’s marketers. Also do a self –assessment on your communication. Click here.

web award
International recognition for web marketing.
 

Change Management

Engaging the Organisation in Change and Transition Processes


Date 5 - 6 May 2009
Location: Vibe Hotel, North Sydney
Event Type: ConferenceLink to Ark Group Website - Change Management


Many organisations are currently undergoing major organisational changes and transitions as a result of the current global economic crisis. A solid framework and change management strategy, and organisation-wide engagement are crucial to business survival in these turbulent times and derive ongoing business success.

However, many organisations are facing difficulties in developing and implementing a new business model and change strategy, leading change and engaging senior management, communicating change to different stakeholders, dealing effectively with change resistance and motivating individuals to change.


This one-day conference will provide you with opportunities to hear timely and topical change management case studies and interact and network with presenters and attendees to share ideas about organisational change management. You’ll be armed with techniques to:

Succesfully carry out the role of the organisational change leader
Create and execute an organisational change strategy that will assist your organisation to flourish during the economic crisis
Engage senior management and employees in the organisational change and transition process
Customise your change communication to appeal to different stakeholders and to ensure you obtain management buy in
Deal effectively with resistance to change

Should you have any questions or require further information please respond to aga@arkgroupasia.com or call +61 1300 550 662.

Ark Group Research Team
www.arkgroupaustralia.com.au

View the Brochure

newsletter alert
If you are not already receiving PR Influences and would like to subscribe, please click here.

'PR Influences' is a free information resource from Network Communications (Australia) Pty Ltd to show how PR can be used by organisations. It features articles, trends, insights, comments and tips relating to all disciplines with communication - corporate, consumer industrial, B2B and associations. The site's newsletter is produced approximately five times per year with the latest issue always available here. The site's other resources are added to on a continual basis.
Editor: Grant Common


Contents - Subscribe - About Us - Legal - Contact Us - Home




Copyright Network Communications (Australia) Pty Ltd
12/210 Clarence Street, Sydney, NSW 2000 AUSTRALIA
P: +61 2 8268 2200 F: + 61 2 9267 9466
E: network.syd@networkpr.com.au W: www.networkpr.com.au

freshchat
Engage with our blog... ...more

Join us on Facebook

PR Influences now has a Facebook group and we encourage to join, share and participate.  ...more


Strategic Corporate Communications
This two-day conference will arm you with the strategies and tools required to succeed in communication within your organisation. ...more

Internal Communications in the Public Sector
This Masterclass provides successful internal communication initiatives for staff in the public sector.
...more