4th Annual Strategic Corporate Communication Conference Utilsing new methodologies to strengthen and enhance corporate communication initiatives Date: 20 - 22 Aug 2008 Location: Melbourne, Australia Event Type: Conference Corporate Communicators are increasingly facing the challenge of successfully conveying organisational objectives and initiatives to an ever expanding and progressively more aware audience. The rise and popularity of social media, the desire for organisations to remain honest and transparent with both internal and external stakeholders, and the need to ensure your message doesn’t get lost in the crowd are all issues that require careful consideration in the refinement of your current communication strategy or the crafting of a new initiative that takes advantage of your strengths and nullifies the negatives. New tactics and approaches need to be explored and adapted in order to create a cohesive and integrated strategy that not only promotes the business, but is also an integral part of long term strategic objectives across the business. To achieve success, communicators also have to work far more closely with senior and middle management, consumers and the media in a dynamic yet sustainable manner. This two-day conference will identify and explore solutions to the challenges that face corporate communication professionals and suggest how to: * Develop a cohesive and fully integrated strategy the meets the requirements of your organisation * Define media strategies that position your company in the best possible light * Achieve successful resolution of the issues that affect the way your organisation is perceived * Create opportunities that allow for successful future growth of your ideas and initiatives View the Brochure http://www.arkgroupaustralia.com.au/events-c027CorpComms.htm

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