Strategic Communications for Professional Services- Connected Forum & Workshops Sydney 20-21 May 2010

Reports/research/studies

Contributed Articles

Conference Reports/presentations

Case Studies/Examples

Social media, online & search

Media Relations

Measurement, Research & Monitoring

Internal Management of PR

Crisis and Issues

Home

Corporate/exec reputation

Corporate Social Responsibility

Corporate PR

Consumer/B2C PR

Client / Agency management

Business / B2B PR

Maximise The Value of Internal Communications Conference

6th Annual Internal Communications Conference

Crisis Communication

Change Communication

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PR Strategy: Reaching consumers through targeting influentials

Media Relations: Why it’s become the most criticised aspect of public relations

Digital PR strategies: Using social media to influence online brand visibility and reputation

What Others Say - Four Suspicions about Corporate Communications

Fresh Thinking

Oops - PR and Marketing Mishaps

Comment: 10 year-old ‘Cluetrain Manifesto’ provides insights for communicators and marketers

New Media Morsels

Blog Watch

Click here to download a pdf version of June - July 2008

Digital PR. Tips for engaging with bloggers as part of a social media strategy

What Others Say

Media Relations:Australian-focused web sites a PR key for B2B and hi-tech marketers.

Change Management

Media Relations: ‘Spin’ - what does it mean for PR and management

Online & Social Media: How Web 2.0 savvy is your PR and marketing communications?

Corporate Reputation: Emergence of difficult times puts focus on the role of strategic public relations

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Websites: 10 reasons why your website may not be generating results

Marketing and PR: The growing importance of social media and search

PR measurement: Does media coverage alone impact business outcomes

Crisis Managment: Tips on how to handle bad news

Why does B2B PR appear more complex than B2C?

Crisis Management: Mattel - What can we learn?

Measurement: How can PR get the most out of Media Content Analysis?

Managing Public Relations: Guidelines for deciding whether it's time to replace your PR agency

Media Relations: Off the Record - What does the Peter Costello experience mean for business?

Sustainability Reporting helps build brands and reputation

Consumer Generated Media

Marketing Professional Services Conference

Conference: Collaboration in the world of Web 2.0

test article name of the article

Public Affairs in the Power Capital - Conference

Online Reputation: Using pr to protect and enhance the brand

Reputation: Integrating messaging and training for successful media engagement

Selling PR Measurement

Marketing: Boomer Women offer opportunities for targeted and creative PR

Blogs focusing on pr measurement

PR Influences PDF: June - July 2008

Environmental PR – ‘green’ is a commitment, not a veneer.

PR Influences Reader Survey Winner

How well prepared are your management to talk to the media?

Online Newsrooms - Is yours in shape?

Reputation Management - A Primer

Enhancing Communication with Social Media

New Media & PR: Implications of internet growth on corporate and marketing communications

New Media & PR: Corporate blogging still lags as a communication tool

New Media & PR: Press releases need a rethink as the web changes the media landscape

New Media & PR: New Media Morsels

New Media & PR: Search engines become a key media to target as Internet grows

Managing Public Relations: Marketing and corporate users of PR use different criteria

Managing Public Relations: Insights into hiring public relations agencies

Managing Public Relations: Why access to the C-Suite is important to communication & pr managers

Driving the Marketing Function in Professional Services

BI PR Opinion and Comment. Articles, surveys, tips research

BI PR Book Reviews. Articles, surveys, tips research

BI PR Measurement & Evaluation. Articles, surveys, tips research

BI PR Corporate Reputation and Research. Articles, surveys, tips research

BI PR Media & Media Relations. Articles, surveys, tips research

BI PR Business to Business Marketing. Articles, surveys, tips research

BI Public Relations Tips & Hints. Articles, surveys, tips research

BI Crisis & Issues Management. Articles, surveys, tips research

BI Corporate Communications & PR Australia. Articles, surveys, tips research

BI Public Relations Programs & Campaigns. Articles, surveys, tips research

BI Managing Public Relations in Australia. Articles, surveys, tips research

BI SEO PR & New Media. Australian articles, surveys, tips & research

Managing Public Relations: International PR Study finds metrics relate strongly to reporting lines

OOPS: PR Disasters

Building and maintaining a good corporate reputation

Managing Public Relations: Australian PR Survey Results

Site Map

Are you a Winner?

2006 Corporate Social Responsibility Summit

Professional Services Marketing Masterclass

Celebrity

New Media:From Monologue to Dialogue: What’s all the fuss about Web 2.0?

Consumer marketing: What it takes to use celebrities to leverage a brand

Measurement: Communication Dashboards

The Web is a media channel where marketers can get 'editorial' coverage

10 Tips for Media Conference Success

2006 Silver Anvil Award Winners

Fresh Thinking: How marketers are thinking outside the square

New Media: How to achieve higher rankings in search engine listings

Measurement: Key Research and Measurement Terms

Corporate Social Responsibility - Where are we now?

Have your say on Australian PR and win!

Consumer: Unilever opens up to deliver smart PR for consumer brands.

Brands: Proctor & Gamble proves PR produces strong consumer brand ROI

Strategic Marketing for Professional Services

7th National Public Affairs Convention

Marketing & PR: The Brave New Man

Media: Pitching - Approach with caution

Measurement: We answer the most common questions

New Media: Are you blogging yet?

First time user of Agency PR? Read on

PR and Branding: Using Psychographics to target your audience

Seminar: 360 Degrees PR in 3.6 Hours

New Media: Staying visible in the Internet Age

Media and PR: 10 common gripes that PR people face

Communication Planning: The importance of Message Maps

Crisis Management: Sink Or Swim? Could your company cope with a crisis today?

PR & Brand Marketing: Is your advertising and PR in sync?

Managing PR: Considerations in outsourcing your public relations

PR & the Web: New strategies achieve higher rankings on search engines

PR & Marketing: Media issue impacts Fords reputation and brand values

IT and e-commerce – time to start talking about technology benefits not features

Permanent: PR Influences wins Web Marketing Award

Strategic Internal Communication Conference 22-24 February 2006

Australian CEOs - brand enhancers or brand wreckers?

Marketing: The potential PR branding power of the CEO

Managing PR: 10 steps to creating a PR capability within your organisation

Media Relations: What type of spokesperson works best?

Marketing: Is consumer brand advertising and PR reaching real men?

PR Measurement: 10 things you should know about Share of Discussion

Media Training: Messaging a key PR benefit for senior management

Managing PR: The approval process for media releases

Crisis and Issues Management - three recent examples show its impact on perception and reputation

Marketing and PR: Challenges of marketing to women exposed

Managing PR: Tips for getting communications and yourself to the boardroom table

Media and PR: Online Newsrooms - ten tips on how PR should present the company to the media

B2B and IT: Need for a different approach to marketing, PR and communication

Only 2 receive 100% in PR IQ test!

Corporate Reputation: Media still an important foundation

New Media: Importance of blogs for marketers and communicators

Marketing: Communication is key for reaching confused consumers

Media Relations: Rate how equipped and proactive you are

B2B PR: A key tool for branding

PR measurement: Assessing media coverage

Corporate Communication: New research shows value of Corporate Citizenship and CSR

Marketing: Rise of word-of-mouth marketing gives PR fresh impetus

Media: 10 tips to increase coverage in industry articles

B2B: Sales staff recognise PR role in lead generation

Crisis and Issues Management: Issues - are you managing them or praying?

Managing PR: Gaining media coverage for visiting executives

Managing PR: A guide for marketing, brand and product managers

How to assess your organisation's PR capabilities

25 commandments of media relations to memorise and live by

Senior marketers value Public Relations

A strong reputation is increasingly a PR responsibility

Thought Leadership - more than just a catchy phrase for PR professionals

New measurement techniques link sales directly to PR

Australians believe media is biased

Introducing Blogs

Assessing PR Models Within Organisations - delivery, positioning, strategy

Top Ten Tips for Tech Media Success

Corporate Social Responsibility - an important tool for most businesses

Survey confirms PR role within Australian E-Suite

Knowing who to influence - a key tool for both marketers and corporates

Selecting a new PR Agency - Best and Worst Practices

Media rate companies and their spokespersons

Lawyers and PR - an historical antithesis is starting to thaw

Pitching Media - An Overview

How to cope with recession

10 AWARD WINNING PR CAMPAIGNS

A CASE OF MISTAKEN IDENTITY:

Clients and their agencies give perspective on PR priorities

Brand Managers - using PR as a tool

Media - how equipped are you to handle this important area?

Measuring PR: Outcomes – what impact is the communication having?

White Papers – now seen as a key tool for IT and B2B marketers

Permanent: Privacy Policy

Permanent: Contact Us

Permanent: Legal

Permanent: About Us

Debunking myths about PR – the role of PR in marketing

Corporate Reputation and The CEO

Media interviewing - four principles to understand

UK Study Will Help Australian In-House PR Managers

A crisis management checklist

Grow your leadership position with surveys – creating your own news stories

Gain the most from your clipping service expenditure

Moving from Enterprise to SME markets – the communication challenge for IT vendors

Media Kits, a top priority that often gets left to the last minute

Insights into Marketing Communication Issues, Trends and Practices.

Boiler plates – a good idea out of control

Making B2B Media Work

Internal and External PR - making it work

Media – what to do when the facts are wrong

Consumer electronics - a rich area for PR to play a role

Newsrooms… most companies have them, but who’s driving them?

Influentials Reaching the 10 percent who influence the other 90 percent

How to help your CEO value PR

Debunking myths about PR : using consultancies

Image and Reputation - two misunderstood siblings that need better management

B2B marketing: maximising credibility

Measuring PR: Outputs - the first essential step

Media Training: delivers many benefits

Consumer marketing - priorities for PR in new year plans

Seminars & Training

US study shows how large organisations handle PR internally

External PR resources – not sure, considering, yes – but time to review

Company spokesperson – facilitator or buffer?

How prepared are you for a crisis?

Questions to ask a reporter

To speak or not to speak?

Better B2B releases – 10 top tips

What’s in your Marcom and Corporate media toolkit?

Selling PR internally – top 5 tips

10 ways NOT to handle your media relations

Keeping your product launch on the media timeline

Industrial and B2B marketing: now’s the time to fine-tune the tactics for FY03

Five ways to make communication more effective in your organisation

Is your web site communicating what you want?

Tips on writing media releases

Reality check time for corporate reputations

Corporate reputation – what is it and how will my organisation benefit?

First study of successful new product launch

Biotech experience reinforces the importance of public opinion

Advertorials: why you should consider them. And how to make them work even better!

Product attributes - the key to the whole campaign

Dick Smith gives multinationals a wake up call

Australian organisations failing to utilise websites as a media tool: we rate the sites of 10 major corporates

Media myths: we examine 10 common myths about media and how to work with them

Off the record: do you really know what it means?

Media coverage: forget about the quantity – measure the quality

Consumer communication goals – without them you’re just making noise

Measuring PR success – AVEs rejected

Public relations: 10 roles it can fulfil in marketing

PR & marketing: the implications from Al Ries’ book

Consumer marketing: nutrition moves from ‘could have’ to ‘must have’ status

ERP: a difficult environment demands a bigger role for communication

Brand marketers: a few points to think about

PR and Brand Marketing: different perspectives, same goal

Debunking myths about PR: PR and advertising

How important is the name behind the brand?

PR and marketing - thinking smart with existing brands

Using specialist external PR. Can you afford to, or not?

Internal communication departments: 10 reasons why communication effectiveness is often impeded

How to hire a PR firm

Crisis management – 10 things that can save you

Crisis vs issues – what is the difference?

Crisis management – where do I start?

A Changing of the Guard in Communication

Check your PR Inventory