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PR Strategy: Reaching consumers through targeting influentials

Media Relations: Why it’s become the most criticised aspect of public relations

Digital PR strategies: Using social media to influence online brand visibility and reputation

What Others Say - Four Suspicions about Corporate Communications

Fresh Thinking

Oops - PR and Marketing Mishaps

Comment: 10 year-old ‘Cluetrain Manifesto’ provides insights for communicators and marketers

New Media Morsels

Blog Watch

Click here to download a pdf version of June - July 2008

Comment: Is the PR Industry a casualty of the credit crisis? If so it's time for a rethink.

Digital PR. Tips for engaging with bloggers as part of a social media strategy

Going Green - Greenwashing becomes a PR issue for marketers.

Fresh Thinking

What Others Say

New Media Morsels

Media Relations:Australian-focused web sites a PR key for B2B and hi-tech marketers.

Advertising Age - Unlileaver

4th Annual Strategic Communication Conference

PRI - Blog Watch

Fresh Thinking

New Media Morsels

What others say - Online health consumers need online crisis management communication

Media Relations: ‘Spin’ - what does it mean for PR and management

Online & Social Media: How Web 2.0 savvy is your PR and marketing communications?

Corporate Reputation: Emergence of difficult times puts focus on the role of strategic public relations

2008: Predictions, comments and observations about marketing and public relations

Comment: PR Influences is 7

Join us on Facebook

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Comment: Business people often match the politicians in their media gaffes - which often come back to haunt them

Websites: 10 reasons why your website may not be generating results

New Media Morsels

Oops: PR and Marketing mishaps

Marketing and PR: The growing importance of social media and search

Blog Watch

PR measurement: Does media coverage alone impact business outcomes

Fresh Thinking

Crisis Managment: Tips on how to handle bad news

Why does B2B PR appear more complex than B2C?

Comment: Mattel recall crisis should be a wake-up call to all companies

Crisis Management: Mattel - What can we learn?

Fresh Thinking: The Best of PR and Marketing

Measurement: How can PR get the most out of Media Content Analysis?

Managing Public Relations: Guidelines for deciding whether it's time to replace your PR agency

OOPs PR and Marketing Mishaps

Media Relations: Off the Record - What does the Peter Costello experience mean for business?

New Media Morsels

Sustainability Reporting helps build brands and reputation

Consumer Generated Media

PR and Marketing Blog Watch

Change Management: Achieving Organisational Evolution

Conference: Collaboration in the world of Web 2.0

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Public Affairs in the Power Capital - Conference

Comment: Convergence of traditional and online media brings communication challenges

Online Reputation: Using pr to protect and enhance the brand

Reputation: Integrating messaging and training for successful media engagement

Selling PR Measurement

Marketing: Boomer Women offer opportunities for targeted and creative PR

OOPS: PR and Marketing Mishaps

New Media Morsels

Fresh Thinking in PR and Marketing

Blogs focusing on pr measurement

PR Influences PDF: June - July 2008

Opinion: Online Reputation

Fresh Thinking: The Best of PR

Environmental PR – ‘green’ is a commitment, not a veneer.

PR Influences Reader Survey Winner

PR and Marketing Blog Watch

How well prepared are your management to talk to the media?

New Media Morsels

Online Newsrooms - Is yours in shape?

OOPs - PR and Marketing

Reputation Management - A Primer

Enhancing Communication with Social Media

Managing Public Relations: Collection of Articles

The Rise of the Internet: Collection of Articles

New Media & PR: Implications of internet growth on corporate and marketing communications

New Media & PR: Corporate blogging still lags as a communication tool

New Media & PR: Press releases need a rethink as the web changes the media landscape

New Media & PR: New Media Morsels

New Media & PR: Search engines become a key media to target as Internet grows

Opinion: Two Key Areas for Public Relations in 2007

Fresh Thinking: The Best of Public Relations

OOPS – PR /Marketing Mishaps

Managing Public Relations: Marketing and corporate users of PR use different criteria

Managing Public Relations: Insights into hiring public relations agencies

Managing Public Relations: Why access to the C-Suite is important to communication & pr managers

Driving the Marketing Function in Professional Services

BI PR Opinion and Comment. Articles, surveys, tips research

BI PR Book Reviews. Articles, surveys, tips research

BI PR Measurement & Evaluation. Articles, surveys, tips research

BI PR Corporate Reputation and Research. Articles, surveys, tips research

BI PR Media & Media Relations. Articles, surveys, tips research

BI PR Business to Business Marketing. Articles, surveys, tips research

BI Public Relations Tips & Hints. Articles, surveys, tips research

BI Crisis & Issues Management. Articles, surveys, tips research

BI Corporate Communications & PR Australia. Articles, surveys, tips research

BI Public Relations Programs & Campaigns. Articles, surveys, tips research

BI Managing Public Relations in Australia. Articles, surveys, tips research

BI SEO PR & New Media. Australian articles, surveys, tips & research

New Year Reading

2007 Reader Survey

Managing Public Relations: International PR Study finds metrics relate strongly to reporting lines

OOPS: PR Disasters

Building and maintaining a good corporate reputation

Managing Public Relations: Australian PR Survey Results

Site Map

Are you a Winner?

2006 Corporate Social Responsibility Summit

Professional Services Marketing Masterclass

Celebrity

Opinion: While the media moguls rearrange their empires, consider this….

Book Review:Ethics in Public Relations: Responsible Advocacy

OOPS - PR Nightmares

New Media:From Monologue to Dialogue: What’s all the fuss about Web 2.0?

Fresh Thinking

Consumer marketing: What it takes to use celebrities to leverage a brand

Measurement: Communication Dashboards

The Web is a media channel where marketers can get 'editorial' coverage

10 Tips for Media Conference Success

2006 Silver Anvil Award Winners

Fresh Thinking: How marketers are thinking outside the square

Book Review: Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication

Book Review: PR News’ Guide to Best Practices in Corporate Social Responsibility 2006 Edition

New Media: How to achieve higher rankings in search engine listings

Measurement: Key Research and Measurement Terms

Corporate Social Responsibility - Where are we now?

Have your say on Australian PR and win!

Consumer: Unilever opens up to deliver smart PR for consumer brands.

Opinion: The Power of PR and Reputation on Brands

Media: Top 5 Tips for Public Speaking Excellence

Brands: Proctor & Gamble proves PR produces strong consumer brand ROI

Strategic Marketing for Professional Services

7th National Public Affairs Convention

Marketing & PR: The Brave New Man

Media: Pitching - Approach with caution

Measurement: We answer the most common questions

New Media: Are you blogging yet?

First time user of Agency PR? Read on

Trends: Survey reveals pressure to stay up to date with technologies

Book Review: Naked Conversations - How blogs are changing the way businesses talk with customers

Opinion: Avian Flu: Panic or Pandemic? Getting the balance right in risk communication

Corporate PR: Insights into corporate communication trends

Canadin Brewery under fire

PR and Branding: Using Psychographics to target your audience

Seminar: 360 Degrees PR in 3.6 Hours

New Media: Staying visible in the Internet Age

Media and PR: 10 common gripes that PR people face

Opinion: P&O brand undermined by extensive adverse media coverage

Communication Planning: The importance of Message Maps

Crisis Management: Sink Or Swim? Could your company cope with a crisis today?

Building Buzz: How to reach and impress your target audience

PR in Action – You decide

BOOK REVIEW: Steal These Ideas! Marketing Secrets That Will Make You a Star

PR & Media: Options for distributing media materials

PR & Brand Marketing: Is your advertising and PR in sync?

Managing PR: Considerations in outsourcing your public relations

PR & the Web: New strategies achieve higher rankings on search engines

PR & Marketing: Media issue impacts Fords reputation and brand values

PR Trends: Challenges for communicators in 2006

Opinion: Current events show good & bad PR

Books: PR’s role in helping CEO meet changing expectations

Guide to media release distribution

New forum brings IT media and vendors together

IT and e-commerce – time to start talking about technology benefits not features

Permanent: PR Influences wins Web Marketing Award

Strategic Internal Communication Conference 22-24 February 2006

Australian CEOs - brand enhancers or brand wreckers?

OPINION: An uneasy alliance – media, PR, companies

Marketing: The potential PR branding power of the CEO

Managing PR: 10 steps to creating a PR capability within your organisation

Media Relations: What type of spokesperson works best?

Marketing: Is consumer brand advertising and PR reaching real men?

PR Measurement: 10 things you should know about Share of Discussion

Media Training: Messaging a key PR benefit for senior management

Managing PR: The approval process for media releases

BOOK REVIEW: Christmas Reading List

Crisis and Issues Management - three recent examples show its impact on perception and reputation

Marketing and PR: Challenges of marketing to women exposed

Managing PR: Tips for getting communications and yourself to the boardroom table

Media and PR: Online Newsrooms - ten tips on how PR should present the company to the media

B2B and IT: Need for a different approach to marketing, PR and communication

Only 2 receive 100% in PR IQ test!

Corporate Reputation: Media still an important foundation

PR in Practice: How Sensis uses communication to drive and protect brand and reputation

Communication Technology Terms - RSS, Blogs, Podcasts & more

Jim Macnamara's Public Relations Handbook

New Media: Importance of blogs for marketers and communicators

Advertising only approach for kids' obesity campaign

Marketing: Communication is key for reaching confused consumers

Media Relations: Rate how equipped and proactive you are

B2B PR: A key tool for branding

PR measurement: Assessing media coverage

Corporate Communication: New research shows value of Corporate Citizenship and CSR

New Product Launch: 10 Proven Strategies

Word-of-Mouth marketing puts onus on users

Marketing: Rise of word-of-mouth marketing gives PR fresh impetus

Media: 10 tips to increase coverage in industry articles

B2B: Sales staff recognise PR role in lead generation

Crisis and Issues Management: Issues - are you managing them or praying?

Managing PR: Gaining media coverage for visiting executives

Managing PR: A guide for marketing, brand and product managers

In The Court Of Public Opinion: winning your case with public relations

Asian Tsunami and Earthquake tests CSR approaches

How to assess your organisation's PR capabilities

25 commandments of media relations to memorise and live by

Senior marketers value Public Relations

A strong reputation is increasingly a PR responsibility

Thought Leadership - more than just a catchy phrase for PR professionals

New measurement techniques link sales directly to PR

Guerilla P.R. Wired: Waging a successful publicity campaign – online, offline, and everywhere in between

Morgan Poll

Check out our Christmas Reading Recommendations

Australians believe media is biased

Lack of Trust in Business - new report shows how it is impacting with customers

Introducing Blogs

Assessing PR Models Within Organisations - delivery, positioning, strategy

Top Ten Tips for Tech Media Success

Corporate Social Responsibility - an important tool for most businesses

Letter from the Editor: Merry Christmas

WHAT READERS ARE SAYING ABOUT PR INFLUENCES

Morgan Polls (the Reader)

Survey confirms PR role within Australian E-Suite

Knowing who to influence - a key tool for both marketers and corporates

PR takes the rap in James Hardie case but more needs to be known

Selecting a new PR Agency - Best and Worst Practices

Media rate companies and their spokespersons

Lawyers and PR - an historical antithesis is starting to thaw

Pitching Media - An Overview

Clued In - How to keep customers coming back again and again

How to cope with recession

10 AWARD WINNING PR CAMPAIGNS

A CASE OF MISTAKEN IDENTITY:

Issues test fortitude

Clients and their agencies give perspective on PR priorities

Style Manual

Acronym Builder

Buzzkiller.net

Plain English

Don Watson’s ‘Death Sentence’

Deloittes Bullfighter

When Worlds and Words Collide – your resource guide to plain English

Brand Managers - using PR as a tool

Media - how equipped are you to handle this important area?

Measuring PR: Outcomes – what impact is the communication having?

White Papers – now seen as a key tool for IT and B2B marketers

The Origins of Brands and The 18 Immutable Laws of Corporate Reputation

Permanent: Privacy Policy

Permanent: Contact Us

Permanent: Legal

Permanent: About Us

Debunking myths about PR – the role of PR in marketing

Pressure applied to public companies likely to impact on others

Company and Agency Perspectives on PR in 04

Corporate Reputation and The CEO

Media interviewing - four principles to understand

UK Study Will Help Australian In-House PR Managers

A crisis management checklist

PR at Work - three international marketing examples

Invisible Advantage: How Intangibles are Driving Business Performance

Grow your leadership position with surveys – creating your own news stories

Gain the most from your clipping service expenditure

Moving from Enterprise to SME markets – the communication challenge for IT vendors

Guide on how to establish, maintain or restore trust

Media Kits, a top priority that often gets left to the last minute

Three Examples in 2003 show how Crucial PR is to Corporate Success

Insights into Marketing Communication Issues, Trends and Practices.

Conquering Consumerspace: Marketing Strategies for a Branded World

Newsroom Survey

The good, the bad and the ugly.

Boiler plates – a good idea out of control

Making B2B Media Work

Internal and External PR - making it work

Media – what to do when the facts are wrong

Consumer electronics - a rich area for PR to play a role

Newsrooms… most companies have them, but who’s driving them?

Influentials Reaching the 10 percent who influence the other 90 percent

Australian Government back flips to a single branding strategy

How to help your CEO value PR

Click here to download a PDF of April - May 2008

Food industry off to a mixed start in its fight against obesity

Sick of industry buzzwords? Help is here - new jargon busting software

Debunking myths about PR : using consultancies

Image and Reputation - two misunderstood siblings that need better management

B2B marketing: maximising credibility

Measuring PR: Outputs - the first essential step

Media Training: delivers many benefits

Consumer marketing - priorities for PR in new year plans

Brand Child: insights into the minds of today's global kids and their relationship with brands

Organising an event – some do’s and don’ts

Seminars & Training

Opinion: PR – a key ingredient as the Complementary Medicines Recall issue unfolds

Consumers have difficulty recalling new products

US study shows how large organisations handle PR internally

Marketing & PR. Time for a fresh look?

External PR resources – not sure, considering, yes – but time to review

Company spokesperson – facilitator or buffer?

How prepared are you for a crisis?

Questions to ask a reporter

Marketing to Women: new book focuses on untapped marketplace

What does 2003 have in store for your communication function?

To speak or not to speak?

Better B2B releases – 10 top tips

What’s in your Marcom and Corporate media toolkit?

Selling PR internally – top 5 tips

10 ways NOT to handle your media relations

Keeping your product launch on the media timeline

Industrial and B2B marketing: now’s the time to fine-tune the tactics for FY03

Five ways to make communication more effective in your organisation

Is your web site communicating what you want?

Tips on writing media releases

Media interviews – the top 5 tips

A guide to VNRs

Reality check time for corporate reputations

Corporate reputation – what is it and how will my organisation benefit?

American survey reveals consumer insights into brand loyalty

First study of successful new product launch

Biotech experience reinforces the importance of public opinion

ROI link between PR and corporate reputation established

Advertorials: why you should consider them. And how to make them work even better!

Local vs international campaigns

Product attributes - the key to the whole campaign

Pressure on CEOs and Directors to meet public expectations

PR likely to join auditors in facing corporate fallout

Dick Smith gives multinationals a wake up call

Retailer becomes brand info source with (almost) a great idea

Credit to Telstra for its handling of a marketing crisis

Losing one brand is bad enough. Taking another one with you is just careless

Australian organisations failing to utilise websites as a media tool: we rate the sites of 10 major corporates

Media myths: we examine 10 common myths about media and how to work with them

The death of hyperbole?

Off the record: do you really know what it means?

Editor confirms PR opportunities increasing

If you think the media is there to do you a favour, think again

What makes the news? ABA survey reveals all

Studies show media use of PR

Media coverage: forget about the quantity – measure the quality

Consumer communication goals – without them you’re just making noise

Measuring PR success – AVEs rejected

Public relations: 10 roles it can fulfil in marketing

PR & marketing: the implications from Al Ries’ book

Consumer marketing: nutrition moves from ‘could have’ to ‘must have’ status

ERP: a difficult environment demands a bigger role for communication

The fall of advertising and the rise of PR

Brand marketers: a few points to think about

PR and Brand Marketing: different perspectives, same goal

PR and advertising - it works well together

Debunking myths about PR: PR and advertising

Gen Y Teens - wired but wary

Market your company – not just your brand

How important is the name behind the brand?

PR and marketing - thinking smart with existing brands

Using specialist external PR. Can you afford to, or not?

Internal communication departments: 10 reasons why communication effectiveness is often impeded

How to hire a PR firm

Crisis management – 10 things that can save you

Crisis vs issues – what is the difference?

Crisis management – where do I start?

‘Corporate attack sites’ a real threat

US Reputation Survey tells it how it is

Advertising guru spills secrets in new book

A new guide for corporate communications in the 21st century

The “Idea Virus”: learn the tricks of how to use this new ‘contagious’ marketing tactic

New book explores importance of brand

Third party techniques exposed in new book

'Positioning' - worth a read

A Changing of the Guard in Communication

Check your PR Inventory