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'Positioning' - worth a read


Advertising guru spills secrets in new book


A new guide for corporate communications in the 21st century


BOOK REVIEW: Christmas Reading List


BOOK REVIEW: Steal These Ideas! Marketing Secrets That Will Make You a Star


Book Review:Ethics in Public Relations: Responsible Advocacy


Book Review: Naked Conversations - How blogs are changing the way businesses talk with customers


Brand Child: insights into the minds of today's global kids and their relationship with brands


Building Buzz: How to reach and impress your target audience


Check out our Christmas Reading Recommendations


Clued In - How to keep customers coming back again and again


Conquering Consumerspace: Marketing Strategies for a Branded World


Guerilla P.R. Wired: Waging a successful publicity campaign – online, offline, and everywhere in between


In The Court Of Public Opinion: winning your case with public relations


Invisible Advantage: How Intangibles are Driving Business Performance


Marketing to Women: new book focuses on untapped marketplace


New Product Launch: 10 Proven Strategies


New Year Reading


New book explores importance of brand


The “Idea Virus”: learn the tricks of how to use this new ‘contagious’ marketing tactic


The Origins of Brands and The 18 Immutable Laws of Corporate Reputation


The fall of advertising and the rise of PR


Third party techniques exposed in new book


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'PR Influences' is a free information resource from Network Communications (Australia) Pty Ltd to show how PR can be used by organisations. It features articles, trends, insights, comments and tips relating to all disciplines with communication - corporate, consumer industrial, B2B and associations. The site's newsletter is produced approximately five times per year with the latest issue always available here. The site's other resources are added to on a continual basis.
Editor: Grant Common


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