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Top >> Business_/_B2B_PR_

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B2B: Sales staff recognise PR role in lead generation


B2B PR: A key tool for branding


B2B and IT: Need for a different approach to marketing, PR and communication


B2B marketing: maximising credibility


Better B2B releases – 10 top tips


Check your PR Inventory


ERP: a difficult environment demands a bigger role for communication


IT and e-commerce – time to start talking about technology benefits not features


Industrial and B2B marketing: now’s the time to fine-tune the tactics for FY03


Making B2B Media Work


Moving from Enterprise to SME markets – the communication challenge for IT vendors


White Papers – now seen as a key tool for IT and B2B marketers


Why does B2B PR appear more complex than B2C?


About 'PR Influences'
'PR Influences' is a free Australian-domiciled information resource which contains a decade of archived articles, insights and tips relating to most aspects of external communication or public relations. These are complemented by fresh articles which are published regularly.

'PR Influences' is researched, written and published by Grant Common, a 30 year PR veteran who consults to PR Managers on PR departmental effectiveness and PR agency relations and selection.

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For those with a specific interest in staying abreast of current news, trends and commentary around the issues and challenges facing PR Manager.s including PR departmental effectiveness, and managing and selecting PR agencies, visit Grant's blog.


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