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Advertorials: why you should consider them. And how to make them work even better!


American survey reveals consumer insights into brand loyalty


B2B: Sales staff recognise PR role in lead generation


B2B PR: A key tool for branding


B2B and IT: Need for a different approach to marketing, PR and communication


B2B marketing: maximising credibility


Brand Managers - using PR as a tool


Brand marketers: a few points to think about


Consumer communication goals – without them you’re just making noise


Consumer electronics - a rich area for PR to play a role


Consumer marketing - priorities for PR in new year plans


Consumer marketing: What it takes to use celebrities to leverage a brand


Consumer marketing: nutrition moves from ‘could have’ to ‘must have’ status


Consumers have difficulty recalling new products


Debunking myths about PR – the role of PR in marketing


Debunking myths about PR: PR and advertising


Dick Smith gives multinationals a wake up call


ERP: a difficult environment demands a bigger role for communication


First study of successful new product launch


Gen Y Teens - wired but wary


How important is the name behind the brand?


Industrial and B2B marketing: now’s the time to fine-tune the tactics for FY03


Insights into Marketing Communication Issues, Trends and Practices.


Is your web site communicating what you want?


Marketing & PR. Time for a fresh look?


Marketing & PR: The Brave New Man


Marketing: Boomer Women offer opportunities for targeted and creative PR


Marketing: Communication is key for reaching confused consumers


Marketing: Is consumer brand advertising and PR reaching real men?


Marketing: Rise of word-of-mouth marketing gives PR fresh impetus


Marketing: The potential PR branding power of the CEO


Marketing and PR: Challenges of marketing to women exposed


Market your company – not just your brand


New Media: Importance of blogs for marketers and communicators


PR & Brand Marketing: Is your advertising and PR in sync?


PR & Marketing: Media issue impacts Fords reputation and brand values


PR & marketing: the implications from Al Ries’ book


PR Trends: Challenges for communicators in 2006


PR and Brand Marketing: different perspectives, same goal


PR and Branding: Using Psychographics to target your audience


PR and advertising - it works well together


PR at Work - three international marketing examples


PR in Practice: How Sensis uses communication to drive and protect brand and reputation


Product attributes - the key to the whole campaign


Public relations: 10 roles it can fulfil in marketing


Retailer becomes brand info source with (almost) a great idea


Senior marketers value Public Relations


The fall of advertising and the rise of PR


Thought Leadership - more than just a catchy phrase for PR professionals


What does 2003 have in store for your communication function?


When Worlds and Words Collide – your resource guide to plain English


White Papers – now seen as a key tool for IT and B2B marketers

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'PR Influences' is a free information resource from Network Communications (Australia) Pty Ltd to show how PR can be used by organisations. It features articles, trends, insights, comments and tips relating to all disciplines with communication - corporate, consumer industrial, B2B and associations. The site's newsletter is produced approximately five times per year with the latest issue always available here. The site's other resources are added to on a continual basis.
Editor: Grant Common

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