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Business / B2B PR
Client / Agency Management
Consumer / B2C PR
Corporate PR
Corporate Social Responsibility
Corporate / exec reputation
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Internal management of PR
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Assessing PR Models Within Organisations - delivery, positioning, strategy


Communication Planning: The importance of Message Maps


Company spokesperson – facilitator or buffer?


Corporate Communication: New research shows value of Corporate Citizenship and CSR


Corporate Reputation: Emergence of difficult times puts focus on the role of strategic public relations


Five ways to make communication more effective in your organisation


Grow your leadership position with surveys – creating your own news stories


How important is the name behind the brand?


How to cope with recession


Influentials Reaching the 10 percent who influence the other 90 percent


Knowing who to influence - a key tool for both marketers and corporates


Lawyers and PR - an historical antithesis is starting to thaw


Survey confirms PR role within Australian E-Suite


Sustainability Reporting helps build brands and reputation


Thought Leadership - more than just a catchy phrase for PR professionals


To speak or not to speak?


About 'PR Influences'
'PR Influences' is a free Australian-domiciled information resource which contains a decade of archived articles, insights and tips relating to most aspects of external communication or public relations. These are complemented by fresh articles which are published regularly.

'PR Influences' is researched, written and published by Grant Common, a 30 year PR veteran who consults to PR Managers on PR departmental effectiveness and PR agency relations and selection.

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For those with a specific interest in staying abreast of current news, trends and commentary around the issues and challenges facing PR Manager.s including PR departmental effectiveness, and managing and selecting PR agencies, visit Grant's blog.


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