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Brand Managers - using PR as a tool


Clients and their agencies give perspective on PR priorities


Communication Technology Terms - RSS, Blogs, Podcasts & more


Company and Agency Perspectives on PR in 04


Credit to Telstra for its handling of a marketing crisis


Debunking myths about PR: PR and advertising


Debunking myths about PR : using consultancies


External PR resources – not sure, considering, yes – but time to review


First time user of Agency PR? Read on


How to assess your organisation's PR capabilities


How to cope with recession


How to help your CEO value PR


How to hire a PR firm


Image and Reputation - two misunderstood siblings that need better management


Industrial and B2B marketing: now’s the time to fine-tune the tactics for FY03


Influentials Reaching the 10 percent who influence the other 90 percent


Internal and External PR - making it work


Internal communication departments: 10 reasons why communication effectiveness is often impeded


Lawyers and PR - an historical antithesis is starting to thaw


Losing one brand is bad enough. Taking another one with you is just careless


Managing PR: 10 steps to creating a PR capability within your organisation


Managing PR: A guide for marketing, brand and product managers


Managing PR: Considerations in outsourcing your public relations


Managing PR: Gaining media coverage for visiting executives


Managing PR: The approval process for media releases


Managing PR: Tips for getting communications and yourself to the boardroom table


Managing Public Relations: Collection of Articles


PR & marketing: the implications from Al Ries’ book


PR and Brand Marketing: different perspectives, same goal


PR and advertising - it works well together


Public relations: 10 roles it can fulfil in marketing


Selecting a new PR Agency - Best and Worst Practices


UK Study Will Help Australian In-House PR Managers


US study shows how large organisations handle PR internally


Using specialist external PR. Can you afford to, or not?


What does 2003 have in store for your communication function?

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'PR Influences' is a free information resource from Network Communications (Australia) Pty Ltd to show how PR can be used by organisations. It features articles, trends, insights, comments and tips relating to all disciplines with communication - corporate, consumer industrial, B2B and associations. The site's newsletter is produced approximately five times per year with the latest issue always available here. The site's other resources are added to on a continual basis.
Editor: Grant Common

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