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Advertising only approach for kids' obesity campaign


Asian Tsunami and Earthquake tests CSR approaches


Australian Government back flips to a single branding strategy


Credit to Telstra for its handling of a marketing crisis


Crisis and Issues Management - three recent examples show its impact on perception and reputation


Dick Smith gives multinationals a wake up call


Food industry off to a mixed start in its fight against obesity


Issues test fortitude


Letter from the Editor: Merry Christmas


Losing one brand is bad enough. Taking another one with you is just careless


OPINION: An uneasy alliance – media, PR, companies


Opinion: Current events show good & bad PR


Opinion: P&O brand undermined by extensive adverse media coverage


Opinion: PR – a key ingredient as the Complementary Medicines Recall issue unfolds


Opinion: Two Key Areas for Public Relations in 2007


Opinion: While the media moguls rearrange their empires, consider this….


PR likely to join auditors in facing corporate fallout


PR takes the rap in James Hardie case but more needs to be known


Pressure applied to public companies likely to impact on others


Pressure on CEOs and Directors to meet public expectations


Retailer becomes brand info source with (almost) a great idea


Three Examples in 2003 show how Crucial PR is to Corporate Success


Word-of-Mouth marketing puts onus on users

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'PR Influences' is a free information resource from Network Communications (Australia) Pty Ltd to show how PR can be used by organisations. It features articles, trends, insights, comments and tips relating to all disciplines with communication - corporate, consumer industrial, B2B and associations. The site's newsletter is produced approximately five times per year with the latest issue always available here. The site's other resources are added to on a continual basis.
Editor: Grant Common

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