COMPANY PROFILE
< Pictured are just a few of our magnetic 'helping hands' for welding and steel fabrication shops. Details of each of these and many more appear in the Product Catalogue section of this website. Whether you need a lifting magnet, a magnetic lifting system, a magnetic conveyor, tramp iron magnet or magnetic clamps, we either have an answer or can tell you if it can be done with magnets! Our design and production team keeps every product under review for opportunities to improve either the product or its manufacture. This vigilance, as well as a growing number of Patents, innovations and improvements is keeping Serpent and Dove ahead of competitors and copycats. Welders, fabricators, machine shops, food and chemical processors and many other users, improve productivity and safety with our family of top "benefit-for-price" magnetic product lines. Now many Serpent and Dove products are sold through thousands of reseller outlets across Australia, New Zealand, North America and elsewhere. Performance, Utility and Value are the criteria by which Serpent and Dove either designs and makes, or selects products for the Australian and Pacific region and global markets. It’s a philosophy that has served us and our customers well since 1984. The Serpent and Dove logo stands for these criteria. Our Ethos and Mission:‘Drawing on our extensive experience and worldwide best-practice resources, we exist to provide and creatively apply, innovative magnetic products to enhance safety, productivity and profits across the widest possible range of industries, in a way that engenders
customer confidence and allegiance’ Trust our know-how For:
‘Magnets + Creativity = Magnetivity!’Serpent and Dove - Finding fresh ways with Magnets.
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At our Sydney (Australia) facility we’ve been growing the Serpent and Dove family of magnetic products for industry since 1984, using know-how gained over many years. 
